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Briefing: A gestão do projeto de design (Em Portugues do Brasil) Paperback – January 1, 2017

Portuguese Brazilian Edition by Peter L. Phillips (Author)
4.7 4.7 out of 5 stars 169 ratings
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Há quem pense que a criatividade não possa ser formalizada, normalizada ou descrita. Este é um dos motivos pelos quais designers ainda hoje relutam em produzir um briefing antes de começar seus trabalhos, assim como as empresas acreditam que isto seja uma perda de tempo.
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  1. Language
    Portuguese Brazilian
  2. Publisher
    Edgard Blucher
  3. Publication date
    January 1, 2017
  4. Dimensions
    9.37 x 6.54 x 0.47 inches
  5. ISBN-10
    8521209517
  6. ISBN-13
    978-8521209515
  7. See all details
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Product details

  • Publisher ‏ : ‎ Edgard Blucher (January 1, 2017)
  • Language ‏ : ‎ Portuguese Brazilian
  • ISBN-10 ‏ : ‎ 8521209517
  • ISBN-13 ‏ : ‎ 978-8521209515
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 9.37 x 6.54 x 0.47 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 169 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
169 global ratings

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Jesus Henrique de Figueiredo tavares
5.0 out of 5 stars Bom livro recomendo
Reviewed in Brazil on November 15, 2022
Verified Purchase
Livro conforma a descrição, de leitura fácil e bom conteúdo. Recomendo.
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João Victor L.
5.0 out of 5 stars Excelente. Cumpre mais que o que promete
Reviewed in Brazil on November 23, 2023
Verified Purchase
Além do livro enumerar pontos essenciais pra elaboração de um bom briefing, o livro também traz importantes dicas do tipo: "Ao apresentar um projeto final, fale mais sobre os negócios e menos sobre as decisões de design" e "Quer ser levado a sério? Trate design como um processo ESTRATÉGICO e não simplesmente uma ferramenta de EMBELEZAMENTO".
6 people found this helpful
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Guilherme Rodrigues
5.0 out of 5 stars Essencial para quem trabalha com identidade visual e estratégia de marca.
Reviewed in Brazil on September 28, 2022
Verified Purchase
Livro essencial para quem coleciona livros relacionados à design, branding e até mesmo marketing. Ainda mais importante para quem atua diretamente nessas respectivas áreas. Eu deveria ter comprado muito antes.
4 people found this helpful
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Gislaine Barbosa Calumbi da Silva
4.0 out of 5 stars O livro chegou com avaria
Reviewed in Brazil on January 17, 2023
Verified Purchase
Sobre a entrega fiquei muito incomodada com a capa do livro amassada em duas partes. Se fosse pra pegar livro com avaria, eu não compraria um novo.
Sobre o livro achei maravilhoso, completo, possui muitos assuntos que eu não havia visto antes.
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Jorge Medina
5.0 out of 5 stars Ameii.
Reviewed in Brazil on May 30, 2023
Verified Purchase
The media could not be loaded.
 Eu recebi agora li o sumário os temas a ser abordados são bem direto e de simples compreensão sem enrolação. Maravilhoso.
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Jorge Medina
5.0 out of 5 stars Ameii.
Reviewed in Brazil on May 30, 2023
Eu recebi agora li o sumário os temas a ser abordados são bem direto e de simples compreensão sem enrolação. Maravilhoso.
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2 people found this helpful
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