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The Pakistan Super League (PSL) has decided to prohibit surrogate advertising, with franchises being informed of the government's decision at the Lahore Governing Council meeting scheduled for Tuesday. Surrogate advertising, where foreign companies rebrand using news coverage, became prevalent in PSL 8, raising concerns. The government has now imposed a complete ban on surrogate advertising, leading the PCB to include the matter on the council meeting agenda. Franchises will be directed to comply with the government's instructions, and the meeting will also address the finalization of the event's venue and dates, proposed between February 8 and March 24. #PSL #Advertising #Surrogate #Pakistan

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Mahmood Anwar

Head Of Internal Audit | MBA | CIA | CFE | ISO 27001 LA | Financial Controller | Productivity Enthusiast

5mo

Welcome news and just wanted to add the real definition of "Surrogate advertising" for people confused like myself i.e. Surrogate advertisements are essentially a substitute advertisement for the goods which cannot be directly advertised due to the prohibition of law, the goods that form the corpus of such prohibition are: tobacco products, Alcohol, Narcotic substances and other such products.

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