The California Lumber Merchant - November 1925

That, in our opinioq represents the key note of successful merchandising in the Lumber Business today.

To you progrecsive, far-sighted business men who have adopted our efforts and are applying our service; we offer our expression of appreciation, and we will have many new ideas to present for your concideration at the Fresno Convention.

To other Lumber Merchants, we isEue a special and urgent invitation to visit our exhibit at Fresno ' and let us rhow and tell you why you too should be using a modern, productive PIan and Building Service; then talk to any of the directors of the California Retail Lumbermen's Ass'n. These Building Material Merchants have equipped their busineEsea with our service and will be glad to advise with you.

Castomers Toill oppreciste this

You Can Profit by It-

When you talk about a new building with the olvner, architect or contractor suggest "interior trim of Stanton Quality Philippine

Mahogany."

You can show them that buying it through you the cost is but little more than soft wood-which the addediibeauty and increased resale price more than offsets.

Write us today for particulars of how Philippine Mahogany can be handled by you.

& SON

Shakes Golonial Ced ar BEAUTY, DURABILITY, EGOilONY

"Fitite" 9-16 in. thick 24 in lottg

Monarch I'in. thick 24 in lottg

Beauty of the old timed hand rived ehalre Durability of the "Forever" wood Red

Cedar

Economy of ttre 24 in. Shingle

A roof and sidewall covering unique and artistic, providing the last word in insulation against heat and cold

Colonial Shakes are rtricdy Vertical Grain, strictly clear and free from Sap

Their surface on one side for 14 in. from the butt is scored with irregulargrq)ving, giving a beaudful, rustic appearance particularly attractive when etained: the upper 10 in. of the face'and all the reyerEe side is SAWN smootfr ensuring a tight fit ("Fitite")

Prices forl. c. l. shipmentr ex California warehouEes on application

FE LUI,|BER Cl|.

Edtum ]OLORED I

Hand - dipped Se paratefy and Individually

"The s0-Year Roof'

The natural British Columbia Red Cedar chinglee are taken direct f,rom our dry-kilnr to the staining vatr while they are still warm and the lxrres of the wood open and receptive to colon Each fiingle ir hand.dipped SEPARATELY and INDMDUALLY (not in bundlee).

To encure colorc that will last from eight to ten yeanr we ure only the strongeat color pigmentr, ground in OUR MILLS to the finect poreible condition in purc Iinseed oil and then ruspended in a vehicle of highly refined creo'sote preservativee and 'tinden" The recult ic colors that are rich and soft in tone, that will not rub, check or PEEL OFF.

REAL SFI I lI[G HEtpS

Nation-wide magazine advertiring - cffective direct-by-rnaitHKPERT PERSONAL SERVICEall dirccted at YOUR locd homebuilden, architects and contracton. let trr tell you and SHOW yotr.

DEALERHET THIS

We have NOW ample etocks of EDHAM KOLORED SHINGLES at convenient distributing points in California. You don't have to tie up a lot of money in big stocks-ordcr them by the job, as you need them. 100/o C-o-opention.

ASK US ABOUT IT

SANTA FE LUMBER CO.

PHIL'8. Mmaging

HART Editor

A.M.THACKABERRY Circulatlon Muager

A. C. MERRYMAN Advertieing

J. E. MARTIN

Msr. San Francisco Offlcc

W. T. BLACK Mgr. Portland Offlco

THE CALIFOR}IIA LUMBERMERCHANT

JackDionne,ptblkhu

lncorDorated undcr thc lawg ol California J. C. Dionnc. PrcJanJ Tiu.; Phlt B- Hart" Vicc-Pncr.; J. E Mardn, Secv' Publlrhed tt. lrt rnd 15tb of cech Donth at 3lr-ls-2! CENTRAL -BaILDING, rOS .lXCeLeS, CAL, TELE_PHqNE,--VArdile (tl6 Entcrcd u Sccond-daI Batt4 SaPtmber E, -lgl2, at thc tsottolllcG at -Lo-.nnlclJr'-Caliiornia' ildcr Act 6f Mirch 3' lt?r.

Subrcription Price, $Z.lXl pcr Year Singlc Copier,25 centr cach. LOS ANGELES, CAL., NOVEMBER I, 1925

How Lumber Looks

San Frencirco Oficc iOe Metron Bldg. Phonc Grrfield 500

Southern Oficc

2nd Nattonal Bank Bldg.

Northwcrtcrn Oficc 3tl Northrertctl Bk. Bldg. Pctlal4 Orrton

Advertiring Ratcr on Application

Buyrog in Southern California har slowd down a little in same ratisfactory basir that it har for several monthr and t[e the lart two weekr. Wfif" iftir -"v "ot h"va a direct bear- quertion i", qdql such conditio-n3, -hory much longer-can ing on prerent-day "";iiti"",-thr i""t rh"fth" -ilJi;;."t- tley ho{ -bao\ thpir businers. Had pricec remained firrn' .t t.riit"ty har irot a;";idA quite the volurre anticipat- they.:vould-un{or1bt{ly be buying tq*., ed. and with Califorrji'#ffiiliil]"ift""tfiifr*-*J[- 'iThe Atlantic Coart market is wrecked for the next thirtv ;:id";ft#;;r*kJ;;;h* --- ---- days at least as a suftcient arnount of lumber is alreadv in

tranrit unsold to keep. the,buyerr ttrere,in controlwitr, u.uang ;.i.is;;;i;t r[.-;;; iii.l it is, and with "california is plaiing-rh" i"tre kind of -same il hal.all the bright-piorp-e&i t["t til-"t"te har foi *irt.t "la spring, during-this-v9{ bv watching-the other rnarketland paving tht";idht [.dii; fiyi"s-;ili]]|;*iousit"fi*t;tb"iv.,-'

only ivhat ii ir rorcea to-by the competition There are no -i"t["g"i Diifr"t the wholemlers r"p"rt tr"t"their de- exctsive rtocks in Cdiforiria. The proap-ectr for-buildils mand is fair and thai;;tt;;Jti"rg.-.r"tl"ri Jh-b"t are ar pright ll-evcr. what thev pav-will depend entirelv ilb"]',-j;t;. ttt rru"-f""" i"p"ftJ we11 filled order upon the condi-tion of the gengral market. nlee foi the next fa-ty-n'" Jt;;A th;-'"tt-;;k;i.""-"

t" +ff|ff: sj'if,fi; rhown no chapge in two weekr, their are being held down mainly becaure tho. i. " d""iJJ it ort' d.nn"nj i";""d;d rd;;il;;.-ntil.- -- ' -__-ace -o.f .Iome*ic cuttins and vhile.realiziTg that -ttre- basis

The Redwood -* ."p"* the rame conditionr that exirt af which export or{gs are going ir lower than it should b-e' for the pine men. Their order baokr J;i;-;""d rhape, the mitlr ari compelled to take iL The outlook fo-r a rteafv ;5io[;r, ;" -ri."ty iiJ prL-ri;"-."trn*t"iJ.- - ' volume of expo{o1der9 ir good.ald pricec depend upon tte

From the northwelt come the following -ord: future amount of other heavy- cutting. .rConditionr.r. f.-a"r""r,tJit ;;d "ia tn. actual con- "It-ie very apprrent that the volume of car material buri""-puli"ii"-fit"1;t;;*s;tfi;["tilit"ip**itv nelr h due-to-rhow an increase sometime during the nert ilflttsil;f tfr"ir pr"i;;;;ih;t"v"r" r"""-"o""*d"d itt $i{y^ days. w.fk thir-opinion ir general there- ir t"!hi"g t6r"*igtri"-"ttit""i;-a-.1"";."im.i"*ivG6";th; q"dit9 upon whiclr to base figuree-for e.ven when n[aced a[;-;d; n."d. --:.iir;-;;i-prono,-ced :lowing flown har been in the f,rr"i*.a in Pacific Coart woodr. If the cer mat€rial orderr Middle Wect. 'Unw;"ot"d r"d.icioo" i"-;ti;L"o. n"a should come in heavily-they-would rur-doubtedlv have an

U" "f6,3t g,i pr"i"gi"g U.1"v"t* "ttit" -ti"n two weeks immediate infuence on lhe price -of yard etock-qpperl. ;;;1;J i"-. r-ig"i;ah#"g r"""n"a "r"ra.Frorn "Taken ar a whole r[e next thirty davr hold manv un' aii rp"ft" lumber ir-moving out of the retail yards on the certaintier."

NORTHERN BUYER

Young man, 27, now employed by large rail and cargo wholesalers, would like to represent California concern as buyer Oregon and Washington. Thorough experien-ce-lumbei game, bffice and outside. Now located Portland; know mills this district. Accept small salary or commission until satisfactory volume developed. Address Box A-79, care California Lumber'Merchant.

ABERDEEN STRIKE SETTLED

Aberdeen, Oct.22.---The strike of 1,3ffi mill workers that has tied up six mills here for four weeks, was settled this afternoon, when ttfe stt'ikers in mass meeting voted to accept an offer of $3.75 minimum for all classes of labor.

WANTED_LUMBER YARD IN SANTA CLARA VALTEY

Wanted: Lumber yard in'Santa Clara Vafley, $25,' 000 to $100,000. Address Box A-81, care California Lumber Merchant.

L. R. GAYNOR IN EAST

1\{r. L. R. Gaynor, Jr., manager of the Nettleton Lumber Company, has been'iir the east for the past several weeks, in conniction with the opening of their new East Coast offices, and looking over the territory in general.

In a communication to their Los Angeles offices he stated that he had found lumber conditions very quiet and buying almost stagnant but that the general feeling seemed to be for better fimes in the not far distant future.

The November l5tt lraue of THE CAUFORNIA LUMBER MERCHANT will contain a cgmplete regord of thc

CALIFORNIA RETAIL LUMBERMEN'S ASS@IATION MEETING

THE SYNONYM FOR TUMBER

}IILLS PUGET SOU]ID

Regardless of the TRENDof the MARKET your placements with us are PROTECTED. Our orders are NOT taken for later NEGOTIATION with the mills, but taken DIRECTLY FOR THEM.

We do not maintain a purchasing department for, up to the present time, our total available mill capacity on the Sound of thirty million feet per month has proved sufficient to supply our Southern California trade.

This large mill capacity, coupled rnrith excellent tonnage facilities provides a service to the Southern California dealer unexcelled.

Southern Sales Ofice

729 Bank of Italy Blds., Lps Angeles, Cal.

Seattle,

San Francisco Ofrce

J. M. Huddrirt Lirmber Co.

No 1. Drumm St., San Francisco, Cal.

Let's Get Busy and Get Rid of The Capital Stock Tax

According to news reports from Washington, there is strong probability that the income tax will be cut down from $300,000,000 to $500,000,000.

The business interests of the nation should unite at once in an. effort to make the elimination of the obnoxious Capital Stock Tax furnish $80,000,000 of that sum, for THAT was the total amount of the Capital Stock Tax for last year.

The Capital Stock Tax was instituted as a special source of war-expense income, and is denominated on the Governmental books as an excise tax, when as a matter of fact it has now become a property tax on the eqtire assets of a corporation.

In the first place the business interests did not take this particular tax seriously, since it seemed so much smaller and unimportant than the income tax. The Capital Stock Tax is set at one dollar per year for every $1000 of Capital Stock.

But the Government has seen fit to interpret that as meaning the entire value of your possessions, and not simply your capital stock, and they were recently upheld in, that contention by the Supreme Court of the United States in the Ray Copper Case. A dollar a year on every thousand dollars a corporation owns, is the new interpretation.

And it is reported on the best authority that the Capital Stock Tax section is preparing to immediately investigate the present valuation of the property of some 300,000 corporations, in order that they may now collect on this new basis of figuring.

This immediately becomes a much higher tax than was ever intended or anticipated, and becomes both a burden and a menace to business.

Let's get the Capital Stock Tax law repealed at once.

The way to do it is to have all the business organizations possible petition their law makers at Washington to that effect. It should be done through all the well known business organizations, such as the Chambers of Commerce, the noonday Service Clubs in each city, etc.

Let every lumberman suggest to the business organizations to which he belongs that they get busy right now and petition the withdrawal of the Capital Stock Tax.

It would be a real benefit to overtaxed American business.

WEYERHAEUSER FLOORING

SERVICE SATISFIES

Weyerhaeuser's Trade Marked, Nationally .Advertised Douglas Fir and Western Hemlock Flooring is, undoubtedly, the world's best and most dependable softwood Flooring. We have the exclusive agency for the flooring output of all the great Weyerhaeuser mills throughout the State of California.

Open Eastern Offices

' From Nettleton's "Car$,o Review"

. We take pleasure in announcing the opening of ottr offices in New York City and in Boston.

Feeling that we can better take care of the interests of mills shipping through'us, after t0day, the l5th, all of our sales in NewYork and Boston will be handled through our own offices.

The Boston office at 10 High street will be under the very able management of Mr. A. Mervin Chace. Mr. Chace through hii former concern, A. Mervin Chace & Co., has represented our interests in Boston for some time past, and is already well known by many of our mills. He is a man of long and wide experience in the eastern lumber game and thi handling of Cargo and West Coast lumber, we feel fortunate, indeed, to have secured the services of Mr. Chace.

- The New York office located at 3048 Grand Central Terrninal building will have as resident manager Mr. Harold A. Crane. Mr. erane has already spent some years with this company having first been in our Southern California office in Lbs Angeles. After having been assistant manager there he spent over a year in our Seattle office. He has since had further buying experience on the West Coast and for the past year has been with a large lumber concern in New York. Mr. Crane, although a young man, has had a r'vide experience ranging from manufacturing, buying rail and caigo and selling on the West Coast to selling o_n the- East Coist. He knows our methods of working and we knorv him. 'We are fortunate that he is available for the position of manager in this important Post.

We cannot help but feel that with our present lineup rve are in a position to give a great deal of real service to our mills, more and better service than it has been our pleasure to perform in the past.

NEW ROOFING PL.ANT

Heralding the arrival of a new line of roofing to be placed on the local market the Los Angeles Paper Mfg. Co.' has made substantial progress on their new buildings which rvill be devoted to the manufacture of roofing

It is understood the company will market a full line of roofing, foofing felts, prepared shingles, etc. ' According to presenl plans the structure will be ready for production by the first of the year and r,vill have a daily output of 75_tons.

This is a new development for the Los Angeles Paper Manufacturing Company, though they have been engaged in the manufacture of roofing felts, deadening felts, building papers, etc., for the past 25 years.

The first paper mill that was located in Southern California was puichased by Joseph Brorvn, Sr., president of the company, in 1899.

Present plans contemplate the launching of an elaborate advertising campaign, so that the roofing may be properly marketed. Machinery is arriving daily and is of the very latest type, the installation being considered of such im' portance-that one of the members of the firm who makes lhe machinery is in Los Angeles supervising its installation. The roofing rvill be marketed through lumber dealers. hardware stores, etc.

An old established eastern wholesale house offers opportunity to an exnerienced lumberman who has buying and selling contacts in any widely used wood which they would like to extend. Any interested will write, outlining nature and scope of business, territories covered, business experience, and refererrces. Answer Box A-82, care California Lumber Merchant.

f I I We have a well arsorted stock of extra fine trlemlocK

thoroughly dry and can be surfaced as desired.

This Welcome Entering-Wedge

Now win new customers this practical waystrengthen your sales appeal with

"Redwood Home Plans"

Here is a powerful new ally for you in your sales effort. Dealers everywhere endorse it.

See that all your potential customers get copies of this "different" plan-book. You will 6nd them deeply grateful for your aid in their planning.

Authoritative, too-certified architects of highest standing ofiered in prize competition the 22 plans shown. With comparative test claims backed by govern, ment figures.

Hence this book is a convenient, successful entering-wedge into your customers' confidence. So use it freely. Write to us today for a fresh supply. Complete

' For "Redwood Home Plans" is unique in many important features. And filled with valuable suggestions and recommen- plans and specifications for every design dations for practical construction. will be supplied at a nominal charge.

Use Redwoo d."it losts"

Plarterlng Gontractorc are Favorlng

BLUE DIAMONID DE.ILERS

The $25,1X10 advcrtiring canpaign on Good Plartering launched by the Bluc Diamond Compeny will make Plartcring Contractorr GLAD to do burincu with Bluc Diamond dcalerr. In addition to good plartcr, Bluc Diemond dcslerr now hevc en crtra rclling hclp-the Good Will of the cntirc plertcring indurtry. Thir Good Will, pilcd up through thcre edvcrtircncntr which will inducc thc building public to PAY MORE for Good Plertcring, will crcatc addcd burincr for Blue Dianond dcelcrr.

No mention of plertcr ir mrdc in thir campeign. It ir bercd on tLc idca of rclling Good Plertcring. Thir bcnc6tr cvGry plartcrcr and plartcring contrrctor end, in turn, bcncfitr Gvcry Bluc Diemond dcelcr, too.

rffi W

Bluc Dluond dcalcrr crn brvc rt nuy copla of thir bok' frcc' fq dlrtrlbudon u thcy dcdrc. It tcllr thc prcrgredvc bulldcr thc Story of Plartcrin3 rnd cxpldu why bc rhould "pry Dot." to tct a g@d plarterlng Job.

Blue Dtarnond Gornpany

Producers and Manufacturers of Qualit!

F ire-Proof Building ful aterials

Harry

E. Officer Now Associated with Santa Fe Lumber Co.

A. J. Russell, manager of the Santa Fe Lumber Co., the well known California wholesale lumber distributors with offices in San Francisco and Los Angeles, announces that effective November 1. Harry E. Officer will ioin their sales organization with headqul,rters in the cbmpany's San Francisco office. Mr. Officer is succeeding H. M. Gunton who recently resigned.

whvHarry E. Officer needs no introduction to the lumber trade of California. Prior to his going to the Northwest, he had been associated with the lumber industry of California for many years. As far back as 191 l, he was calling on the lumber trade of the Sacramento and San Joaquin Valley territories as the representative of Dant & Russell. In 1914, he became'associated with the E. K. Wood Lumber Co., and called on the California lumber trade until hist enlistment in the World War. At the conclusion of the war and upon his return flom France, he located in Portland where he was connected with the G. W. Gates Lumber Co., and since the death of G. W. Gates he has been in charge of the liquidation of this company's affairs.

He has always been very active in Hoo-Hoo affairs and has been affiliated with the Order for many years. During the year 1915, he was the Vicegerent Snark of the Sacramento District. And in the Northwest, he has served a term as State Counselor for Oregon.

The lumber fraternity are glad to welcome him back to California and wish him all success in his new position.

FOREST LUMBER COMPANY BUYS MORE OREGON TIMBER

' Portland, Ore., October. 1.7.-It was recently announced here by telegraph from R. B. White of Kansas City, president of the Forest Lumber Company, that his company has purchased three hundred million feet of timber in the North Marsh district of Klamath County, comprising the ShevlinHixon holdings in the Klamath Indian reservation.

The timber holdings thus far acquired by the Forest company aggregate 1,m,000,000 feet, and the capacity of the mill now being built by them exceeds that of any other operator in the district.

WEYERHAEUSERS BUY TWO I{ARGE SHIPS

Purchase of two more 11,600 ton steamships, the Hegira and Heffron was announced recently by officials of the company at Everett, Wash. The two big ships were purchased from the United States shipping board, and are now plying out of Gulf ports to Europe and the Orient. They are expected to arrive at Everett about the first of the year. The ships are sister ships of the Pomona and Hanley purchased by the company over a year ago. Everett will be the homi port of the Weyerhaeuser fleet, which will be used exclusviely in the transportation of lumber from this port to the company's east coast yards.

[.os Angeler

n q . F , The Complimentary Dinner to CAPT. ROBERT LlOn't I Ofget #,k}r$oilt thi Pio,,."r Lumbermen or the

TERRACE BAII ROOM FAIRMONT HOTEL

Thursday Evening, November 12, 1925

Dinncr at 3:19 P.M. Sbarp 33.5II PER PLATE

Dinner will be followed by a Concatenat.cn. Excellent entertainment furnished by Kohler & Chase, under the personal supervision of Chas. Lamp, There will be several prominent guests on the speaking program. The speaking and entertainment prcgram will be broadcast over STATION KPO.

{-ooooofrnoo-"+ SPECIAL

Three prises f or the mernbers bringing in the largest number of KITfEll.S. A prize will be aztnrd,ed. to the rnember bri.nging in tke large st number from tlce San Francisco, East Bay a:d Peninsula Distri,cts. We u,ant th,e largest class in the history of the Bay District Hoo-floo. Applications and, Rei,nstatement blanhs utill be mailed at your request. Mahe \our res:rztati,ons a,nd, renxi,ttances to I. E. MARTIN ,

9OO Matson BIdg., San Francisco.

DON'T MISS THIS EVENT_BE THERE S JRE

MORE LIGHT ON THE CONTRACTOR

One step toward insuring the responsibility of contractors, and of cutting down the number of failures in the contracting business, will be taken if contract-arvarding authorities insist on the filling out by bidders--or even by the lowest bidder-of the experience, equipment and financial questionnaires just adopted by the conference of representatives of societies interested in contract bonding.

FRED ROTH, Vicegerent Snark

These questionnaires have been carefully worked out by contractors, bankers, surety people, engineers and architects, and are soon to be made available, probably through the Associated General Contractorp. Their intent is to present to the arvarding body as nearly true a picture as possible of the resources, financial, physical and experimental, of the contractor who p;oposes to undertake construction work.

Our well-equipped Veneer Mill enables us to render you service in large or small quantities of the finest fancy figured Veneers that it is possible to obtain.

West Oregon Super Finislr

In your next order specify WEST OREGON SUPER FINISH, the stahdard of perfecii6lmade from selected old growth Yellow Fir logs, artificially dried by a scientific moist air process and milled by a machine of the latest design with ten knife top and bottorn cylinders -sold in grades of No. 2 Clear and Better and No. 3 Clear.

West West Oregon flooring and uppers of all kinds are recognized ag Standard. Write for our special monthly stock sheet of lumber bargains.

West Oregon Lumber Gornpany

West Oregon Sticks to Moore lfioist Air Dry kilns

Twelve new Moore Moist Air Progressive natural draft type dry kilns will replace those destroyed by fire July | 6.

West Oregon Wide Slash Grain Super Fir Finish will continue to be dried by the Moore "scientific moist air process."

'We are proud of the part Moore Dry Kilns play in producing the justly celebrated fir finish of the West Oregon Lumber Co. These twelve Moore

Dty Kilns were purchased by President E. D. Kingsley, and will have:

(1)

(2) Moore's Graduated Returnbend Heating Syatem.

(3) Moore's Syrtem of Humidity Sprayr and Roof Ventilation.

(4) Moore's Asbertor Metal Dry Kiln Doorr.

There is a Moore Dry Kiln for Eoery Purpose

MOORE'S Natural Draft Progrerive Kiln

MOORE"S Natural Draft Charge Kiln

MOORE'S Recirculating Baffle Kiln

MOORE'S Suction Fan Venee Kiln

MOORE'S Reversible Internal Fan Kiln

WRITE FOR FULL PARTICULARS

San Francisco Gets Thrill

The above photograph shows a Douglas Fir timber 20 in. x 22 in. and 114 fCet long, which will be used in repairing one of the arms on the Dutch Windmill, at Golden Gate Park, San Francisco. The timber was furnished to the Park Commission through J' H. Callum, the well known San Francisco lumber dealer. Flyod Elliott, San Francisco representative for the Chas. R. McCormick Lumber Co. got this attractive order from Fred Roth, sales manaeer foi I. H. McCallum. The timber came from the Ostr"ander Railway & Timber Co., Ostrander, Washington, which company are represented in California by the Chas.

R. McCormick Co. This transaction was consummated in just ten days, the order was booked on September 26 and rvas discharged on the San Francisco wharf from the steamer Multnomah on October 6. The timber weighed 14.630 pounds.

- The timber was transported by truck from the dock to Golden Gate Park, which in itself was some feat in transportation. Needless to say, the transportation of the timber through the down town.streets of the city created considerable interest, and rather demoralized traffic, especially when turning corners. The timber was delivered at Golden Gate Park in excellent condition.

September Another Big Building Month

September building permits in 207 representative cities reached a total ol $38,797,659, according to reports of fr7 building departments to F. W. Dodge Corporation. This was a 6 per cent decrease from August and a 37 per cent increase over September of last year. One hundred and twenty six of the reporting cities showed gains over September of last year, and eighty-one showed losses from September of last year.

Total permits granted by all cities reporting during the past nine months of this year have amounted to $2,968,810,759, this being a 17 per cent increase over the corresponding period of. 1924.

The L. lV. BLINN LUMBER CO.

When Business is Safe

When you shake hands with your competitor and msan i1-when you can work hard in your busi' ners and love it-then businesc is rafe.

When you advertise service and give it-when you can build reputation and keep it-then businers is safe.

When you can accept wise counsel and heed itwhen you agree to a gtandard and stick to itthen businers is safe.

When you see more of a^rsociationr than luncheona-when you give more to asEociations t'han money-then business ir safe.

When you join your arsociation and attend itwhen you believe in the association and boost ittlren business is gafe.

When you can establish confidence and maintfi it-when you can recognize doubt and deatroy ittten buriner ir rafe.

When you can aim for tucceEa and attain itwhen you can attack failrre and defeat it-then businees ir safe.

When you can sensc competition and not knock it-when you can fight competition and rtill boost it-then business is safe.

When you oan recognize wrong and combat itwhen you can believe in a right and can rhout itthen bwiness b safe.

When you can rneet opportunity and know itwhen you can make an admisrion and forget itthen bueiness ia rafe.

When you strive for an ideal and can live itand aim for what is right and then pray for it-then btrsinesr is safs.-pasific Fountain Trade.

MODERN GOLF

"Confound you, Morton, you almost hit my wife."

"Did I ? Well, you take a shot at mine and see if you can do any better."

Sidelights on American Housing

Some interesting deductions in relation to the American l:ousing problem have been drawn from the reports of the Census Bureau and statistics of income, Bureau of Internal Revenue, by Grace J. Landon, statistician of the National Lumber Manufacturers' Association.

It is shown, for instance, that 67 per cent of the federal income returns in 1923 were on less than $3,'000 per year. William E. Knox, president of the American Bankers' Association, points out that upwards of 35,00O,000 people in the United States have incomes under $2,500 a year, with an average under $1,200. "Thlrs," said Mrs. Landon, "the housing problem is essentially a small house problem.

"In 1924 one-family dwellings ranked first in cost of all types of buildings for rvhich permits were issued, the estimated cost of their erection being nearly $1,000,000,000 or 29 per cent of the cost of all classes of structures that year.

"The average estimated cost per building for one-family du'ellings in 1924 was $4,314; for two-family dwellings $8,317 or $4,159 per family and for multi-family dwellings $42,732, or an average cost per family of $4,153-practically the same as the cost per family in two-family dwellings and little more than the cost in one-family houses.

Nothing is more irritating than to hear a business or professional man lament his failure on the ground that ideals do hot pay. I\fore often than not the truth is that his failure is due to bad accountancy or sheer muddle of brain. Again and again it is to be observed that the villains of business life owe their success quite as much to their superior efficiency as to their villainy. And if the safe-burglar is more efficient than the craftsman who made the safe, r,r'hat is one to say? (The Manchester, England, Guardian Weekly.)

Quality or Price7

1y7HEN your customer buYs hard' W *ood", do you sell him quaiitY or price) Any kind of wood can be sold at a price. But what of the service, character and appearance of cheaP woods in the years to come?

Good woods serve as a Permanent advertisement to the firm who handles and sells them. Prestige, lasting reputation and repeat business follow the sale of NB Quality Hardwoods and Veneers. Nickey Brothers means bet' ter hardwoods the Nation over'

Office and Yards

6420 South Park Avenue Los Angeles, Calif. Phone THornwall 1197

WOODY

Monday to. Locate on Coast

Charles B. (Charlie) Monday, of Lake Charles, La., recently made an extended trip to the Pacific Coast, during which time he visited a great many of the large Fir mills in Washington and Oregon, traveling north to Vancouver, B. C., and down the Coast to San Francisco and Los Angeles on his way home.

Mr. Monday's lumber experience in the Southwest includes a period of.23 years in executive positions, the last 6f years of which he was sales manager for Lock Moore & Company, Westlake, La., which company cut its last log a few months ago.

Being thoroughly convinced that in a much shorter time than most lumbermen realize, Fir rvill be taking the place of Yellow Pine in the Southwest, Mr. Monday decided to come to the Coast with the idea of making a connection rvith some high class Fir operation, which is ready to add the great Southwest to its sales territory. After he has thoroughly acquainted himself u'ith the manufacture of Fir he will be ready to start selling QUALITY Fir lumber to the same men to whom he has been selling QUALITY Southern Pine for so manv years.

Is Always on the Job

Theretc no "fusaing or,fuming aroundtt when you call on WOODY. You can always depend on him to get his HARDWOOD FLOOR men onto your iob in JIG TIME!

Suppose you place an order for LAID AND FINISHED FLOORS_

Your customer gets all ready for the work to begin-

9:fi) .{.M. rolh 'round-and tlrc workrnen are due-

Is Your Customer DisapPointed ?

HE IS NOT!

FOR W@DY'S MEN ARE RIGHT ON THE JOB AT TITE E;NCT TIME AGREED UPON!

Give WOODY a trial on YOUR NEXT RUSH ORDER

Mr. Monday is one of the most popular and most likeable lumbermen in the Southwest, and all who know him agree that the Northwest firm that gets the benefit of his knowledge, experience and unquestioned ability will be indeed fortunate.

R. W. RICKETTS APPOINTED HARDWOOD SALES MANAGER

Arthur M. Bowen, receiver for the Baldwin Lumber Company, Ltd., manufacturers of southern hardwoods at Lafayette, La., announces the appointment of R. W. Ricketts, Jr., as sales manager for the company,. effective October 1.

Mr. Ricketts was formerly assistant sales manager for James E. Stark & Company, l\{emphis, and has served in various capacities with Turner-Farber-Love Company, Memphis; Nickey Brothers, Inc., Memphis; is a thorough hardwood man, widely experienced in both the manufacturing and selling end.

Prior to January 1 of this year, the Baldwin Lumber Company was operating almost exclusively in Tupelo and Cypress, but at the present time is cutting hardwoods and cypress entirely, u'ith an average production of 90 to 100,000 feet a day.

JOHN McCABE RETURNS FROM NORTHWEST TRIP

John McCabe, Andrerv Mahoney Lumber Co., San Francisco, and President of Hoo-Hoo Club No. 9, has returned from a ten days' trip to Seattle on company business. "Johnnie" reports that he ran into a lot of fog while in the Seattle and Puget Sound districts. During his absence, C. Harry White, the vice-president of Hoo-Hoo Club No.9, presided over the Club meeting on October 22.

H. M. Gunton to Enter Business with Gus Gritzmacher

Howard M. Gunton announces that, effective November l, he will be associated with Gus Gritzmacher, and they will conduct'a general wholesale lumber business under the firm name of the Gritzmacher-Gunton Lumber Co. Mr. Gunton has been connected rvith the lumber business in San Francisco for many years and was formerly with the Santa Fe Lumber Co.

GUM & MAHOGANYDOORS -

Doors that make business for the dealer.

Write for prices. We sell wholesale only.

2-Ox6-613/a-

2-4xGG-13/s-

2-6x6-6.13/s-

2-Oxil8-lys-

2-4x68,13/s-

2-Gx6-*l/g-

2-8xG.&l/s-

3-0x6&13ls-

Stock Sizes All gum doors perfectly matched.

Flush Veneered Doors No. l0O

Quar. Sawn Fig. Gum

. 2 Sides.

Q.r"t. Sawn White OaI( 2 Sides.

Striped African Mahogany 2 Sides.

3-OxG-&13/q

3-OxZ-Gt3/q

3-6x6-&13/a-

Evergreen Shingle Corporation Agency for Mills

A new development in the marketing of Red Cedar Shingles is the formation by groups of mills of non-profit sales agencies in the various districts, and the shingle mills of Gray's Harbor seem to have fallen into line with this idea of combining their sales under one head.

The latest organization of this kind is known as the Evergreen Shingle Corporation, which has jrrst opened general offi..t in Aberdeen, \Mash. They will act as general sales managers of the shingle departments of the following mills: National Lumber & Mfe. Co., Hoquiam, Wash'; Schafer Bros. Shingle Co., Moniesano,-Wash.; Joe Creek-Shingle Co., Aloha] Wash'; Ripley Cedar Co., Inc', Aberdeen, Wash., and Ultican Cedar Co., Aberdeen, Wash'

This line-up of quality shingle manufacturers assures the Evergreen Corporition of a line o-f .shingles fo-r all requirement3. They can furnish Green $i1g-le-s for California and East Coast -shipments, or Kiln Dried {or the re-gular-rail tride. We understand that two of their mills will make a ip""i"ttv of California shipments. They will have. their o*tt e.tt"t"l inspector, who-will inspect all of their shingles, makif,g a trip to each mill every day, and they are going to try to make a shingle uniform in every respect'

Most of these mills will need no introduction to the trade' Schafer Bros. and the National Lumber & Mfg' Co- have U""" Uig factors for many Jrears' both in the shingle and lumber business.

This office will not be a wholesale concern, as they will buv nothing from outside mills, but will act as general

."1'", -"n"g""rs for the mills, rvhich will not lose their identiw *ittt tteir particular trade, as each mill will carry its o#r, .."o,rttts. 'This gives the buyer the -advantlse of a larger source of suppf, and yet allows him to designate the- particular mills- he rvants stock to come from' I\{ills *iit'-"nut"cture all grades of shingles from a 6-2 EXTRA +A* up to and includlng ROYALS'

It would appear that the shingle manufacturers have taken the lead^ in the marketing of their output, as this is the fourth organization of this kind to be formed this year' itt. tr"* tytti- has certainly shown its effect on the shinele market, as this is the first-year in the history of the busiiess that -shingle prices have shown a gradual advance, without a singlE deiline, thus enabling buyers to know that

a month from now the price rvill not be lower, and may be a little higher.

A leading shingle manufacturer was heard to remark recently that-this nlew merchandising system which has had such-satisfactory results for the ihingle industry, might be worthy of the careful attention of the lumber manufacturers.

BAGAC Flooring FOR

Schoole.-Storer-Buildingr-Apartmentr

The Crreatct Hardrvood Flooring Valuc on the Market

A Da* Mahogany C,olor that will not rhow Dirt

.A,g Durable as Maple

Long Lenglhs

Let us submit scmples and quolations-

J. E. HIGGINS LUMBD,R" co.

SAN FRANCTSCO

PHILIPPINE HARDWOOD SPECIALISITS

SUDDEN & CHRISTENSON LUMBER AND SHIPPING

.I\GiEN|I3

Abcralccn Lrmber & Qhln3lc Cq:tAberdeen' Wash' Amcrlcan illU Oo, Ab€rale€n' waan.

Ilodrhn Lunber & thtrailq Oo.' Itoqulam' waEn' Proircr ltf,lu Oo- Prospsr, Ore.- Ervnoad Lumbcl Oo.' Raymond' wasn. - Cift-n-uti s-Jic r,unrier ob. Sou-th Bend, wash. rrulbcrt ilill Oo.' Abordoen' wasn. i-;wtt-ilm; &-iintir oo., South BentllWPsh.

J.-ii. l-i-itr Stlngte bo, Sbuth Bend, weEh'

STEAUTRS

BrooLltD llatnond

Oarncl OaoDr

Grrt. Eitbor oharler Obt||tclro!

Oatlcrhc G. Euillcn Eaha OhrbtGn.oD Yllltr ndna

Twenty thousand copies of The Book of Lawn Furniture were ordered by retail lumber dealers within a month after the book was announced.

One dealerewrites: "You are doing a lot in preparing this aort of material. I have long contended that if lumbermen andmakers of millwork would push their business as the inotor makers push theirs, the former would more nearly secure their DroDer Droportion of the moniv availible for the beaer thinsi in life. There is about only- so much money of this kind and they who get it f,rst must need deprive othets."

On receipt of the books, a Kansas dealer eays: "This ahould be the means of us sellinc a considerable amount of materiel that we would otherwise not bell,"

Other comments wcr€:

"Vc have had many requeats for plane of thie kind."lllinois.

ttA very frnc essortrnent-of interest to any dealer."-lowa.

"Will be grcat help for Spring business.'-Ohlo.

"It f,lls a long felt need."Oklahoma.

"Very good-juet what wc have been looking for."Wisconsin.

"Home Owners and Contractors like it."-Texas.

The book is ideal for manual training classes in thc echools. Interest the teacher and the boye in his claeses.

lhe cover of. The Book oI LantmF urnltur eis attractively done in three colors. lnside pages are one color, prlnted on smoou\ grossy paPer.

Lawn lFurniture Xn Winter!

TFALKING about lawafurniturc in lf winter probably ecemc aa impoogible to you as !€lllng le to BlCmos"

But, in ill earnestneEi, lewn furninrre can play a part, perhaps an lmponant pat,.in maklng.yout dull winter monthE more proutable.

Of coursc your cnstomcn will not be thinkinc much about lawn furnitutc in winter. It'c only when the grass and leaves becin to come out in the Sprinc. and laing and qardens become the s:,rbi"ct of neiehEothood smalltalk, thit thoughts-turn to gatden furniture.

But you can get them to thinking about lawn furniture in winter time. That's when most of your customerg will opend more time at home in front of a cbry freside, with plenry of time to read. Sendthemthe Bookof Lg'qm Fu:nfialne, contalnlng 36 pagee of

ncarlv 100 orectical and amactivc dc. rigng .for fe-nccs,.gates, pcrgolar, chairr' gafden r€atE, erborE, ctc.-the latcSt eddition to the l.ong-Bcll Dealet A& vertlEing Servlce.

You can rcnd lt, or prescnt lt person ally, to your cuatomers thir winter ao that they will have time to go over It and choosc thc thingr thcy want You can suSgclt that they mahe an carly relection so thet certain piecer can be built during the wintcr, ready for Spring dclivcty.

Thc Book of LaunFlra;ltnre le available to you in any quantity et 10 cents per copy, plus^$l,O0 pet order for imptintine of vour name and a& dresa on thJfroni cover. Vrite today for frec gemple copv. When you sec thts book you williialize the forsibilities of lawn furniture in \$9inter.

THE LONG.BELL LUMBER COMPANY R-A.LoagBlda. L:slc*a$sI]TS KrnnCItv,Mo.

See Fresno While You Are There

Folks, you who are going to attend the Annual Meeting of the California Retail Lumbermen's Association at Fresno, the end of October, just as this issue is off the press, you are going to spend two or three days in a city that has no peer for hospitality, and it behooves you to take in some of the many attractions that this beautiful place offers.

First of all, a word about the retail lumber gentlemen who are entertaining you.

California has many fine men in this business, from the Mexican border, down by San Diego, up to the north encl of the state. California lumbermen are noted throughout the world for their hospitality, and we have plenty of chances to display it with our countless visitors to see just what we have out here on the coast. And isn't it a pleasure to take these visitors around and convince them?

In Fresno there are nine yards. We are going to give you the names of them, and the names of the managers of each one and are going to take it upon ourselves to issue a cordial invitation to you to visit these plants, get acquainted, and ask any favors that you wish, rvhile you are in their city.

Fresno Lumber Company, manag'er, J.G. (Joe), (Daddy), Martin.

Halstead Lumber Company, manager, R. A. Johnson.

M. Kellner & Son Lumber Company, manager, S. B. Kellner.

Maisler Bros. Lumber Company, manager, Ben Maisler.

C. S. Pierce Lumber Company, manager, Frank Minard.

Routt Lumber Company, manager, Virgil Routt. Swastika Lumber Company, manager, I. C. (Jack) Ferger.

Tilden Lumber Company, manag'er, G. H. Johnson. Valley Lumber Company, manager, F. Dean Prescott. All of these men are interested in their fellow retailers from other parts of the state, without exception they are fine fellows, and you are commended to their care.

Fresno has a large number of other interesting sights, and, if you have time, we suggest that yo-u have some of the local boys inform you about them and put you on the right road to see them.

The cotton gin, an institution that is flourishing and that very ferv people know about, is well worth seeing. Do you know that this state is producing in excess of seven hundred thousand bales of cotton, this year, practically all of it from north of the Tehachapi ? Then there is the cotton compress, in connection.

Fresno has the largest raisin plant in the world, an interesting sight. You can see the raisins being dried out in the vineyards and can visit this plant and see the various things that they do with this valuable product.

A trip to the head gates where the water is taken from Kings River to irrigate the entire San Joaquin Valley rvould be of interest. This is a mighty project.

, There are two golf courses, numerous theatres, wonderful stores, in fact a whole world of entertaining places to go and things to do.

J. G. Martin is the chairman of the Committee on Arrangements. He will gladly direct you.

The "Trade Mark"-our new line of non-infammable lumber treated under the Somoza patents.

Also "Somozided" Shingles-with all the popular shades of stainin fireproof liquids. Think what THAT meant-#r

PAINT FACTORY

is now in operation, here in Los Angeles, and we can supply full lines of FIREPROOF PAINTS-the application ofwhich creates a fire retardent surface on the wood coverd.

of the Woods"

DEPENDABILITY AND SERVICE

OUR 6 MILLS

Clark-Nickerson Lumber Co., Everett, Wash.

Dempsey Lumber Co., Tacoma, Wash.

Defiance Lumber Co., Tacoma, 'Wash.

Barnet Lumber Co., Vancouver, B. C.

Whitney Co., Garabaldi, Oregon.

Little River Redwood Co., Humboldt Bay.

assures the lumbertrade of California a dependable source of lumber supply from which the finest grades of Douglas Fir and Redwood can be prod.rced.

OUR 5 STEAMERS

tW. R. Chamberlin, Jr. - Stanwood

Phyllis

Barbara C

Dan F. Hanlon

backed by many years of experience in supplying the California trade offers a service that cannot be surpassed.

National Retailers Urge Grademarking

A long step forward in the grademarking of lumber was made'at Washington, D. C., this monttt, when The National Retail Lumber Dealers As$ciation in annual Convention, pasaed a resolution indoraing the grademarking of lumber, md urgrng all manufacturers of lumber to grademark their stock.

As a matter of fact the grademarking cam' pargn which the Soutfiern Pine Association has been conducting nationally among the lumber

dealers, har met with far leas resistance than had been anticipated from that departrrent of the industry, md one after another the retail associations and districts have signified their approval of the proposition.

It means protection for the conEumerr Protection for the dealer, and protection for tfre producer. Lookins at it in a business way, everyone is benefited and no one who is ehoot' ing squarely, is hurt by the $ademarking of lumber.

AN IDEA THAT MAY SAVE YOU MONEY

A l6-page, 9x12 booklet, catalog-or house magazine tinder the new postal rates, requites Il cents postage'-

Yet the postage c;n a Z4-page, 6x9 catalog, booklet, or house magazine is onlY I cent.

The 24]page booklet requires one-third less paper.

By proper handling, the -6x9 can usually be made. as effective aJ the 9x12, and you will save on paper and postage'

VICE VERSA

"Tell me, Doctor, does bleaching the hair really cause softening of the brain?"

"No, Madam ! It's the other way around."

CHAS. GARRISON A SAN FRANCISCO VISITOR

Chas. Garrison, Two Rocks Commercial Co., Two Rocks, was a recent San Francisco visitor, where he spent a feitr days calling on the lumber trade. He reports that lumber deinand in 1is district has been good this year and that hb looks forward to even a better demand during the fall months.

ARTHUR HAYwARBSSI$t"G HIs sHARE oF

Arthur Hayward, well-known and popular manager o the Homer T. Hayward Lumber Co., who operate several retail lumber yards in Central California, is getting to be an expert duck hunter and reports that he has been getting hij share this year. He recently returned from a huntin!' trip to Guistine and vicinity with Harry Bell and, as usual, brought home the limit catch.

TOURING UNITED STATES IN HOUSE ON WHEELS

Structure of Laminex Plywood on Chevrolet Foundation

This is the house r'r'ithout a lot, and no garage. W. C. Meeker and wife live in it. work in it, and travel in it ail over the map. \\Ii:en asliect rr lre "ltuts up" at a garage overnight, Meeker said, "You don't cover your house with a tent at night or rvhen it rains, do you? This is out home. It is weather-proof." The walls are built of "Laminex" plywood, varnished in a natttral finish. The Lami-

KILN DRYING DOUGLAS FIR

It has alread-v been demonstrated, through laboratory experiments and a number of full-scale commercial installations nou,' in continuous operation, that the use of correct methods of kiln drying Douglas fir results in a reduction in degrade with practically no additional operating cost. Estimates made by a number of lumbermen several years ago indicated an air-seasoning degrade of about 22rl per cent in No. 1 Common fir. Best present kiln practice l:mits the degrade to 5 to 10 per cent for both uppers and common.

Additional research is needed, however, to determine the variations in the results secured 'r,vith variations in the quality ancl kind of knots in common stock, so that cognizance of these can be taken in selecting the proper drying scheclule.

It is also desirable to develop a greater degree of refinement in the types of kilns used.

The Forest Products Laboratory desires to carry on the additional work on drying common stock in co-operation n'ith the Association and various individual mills, and the rvork on improvement in kiln types in co-operation with the kiln manufacturers. The rate of progress of this work, ancl consequently its availability to the average operator, clepends on the funds the Laboratory has .to work with.

NOTICE'

e cdt**.gnd joined in such a manner that f;Lviatr\'the 1e5d for a heavy frame'.

5tr;u{.ith all equipment is only 1000 lbs. This ini

stirye. and some plumbing. rucet with running lvater

The kitchen has a sink piped from a tank underned-th. Meekers are tottring the lJnited States selling adveitising

Why Sell Redw

/^\NE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big 'disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redzuood" there isn't any other wood, either soft or. hard, that averages as high on durability, lack of shrinhage, strength as o beam or post, ease of glueing, workability and ability to "stay put."

I herebv announce the dissoiution qf the co-partnership oI SHOW & i\ELSON effective this 8th day o{ October, 1925. The wholesale lumber business u,ill be continued by the undersigned at No. 1111 Central Building, Los Angeles. A. T. SHOW.

BER CO.

and Port Orford Cedar ills, Marshfield, Oregon

ing Plant - Bay Point

Annual Production 20O,O00,00O Feet oFFICES :'

SAN FRANCISCO

Robert Dollar Bldg. 3ll California St.

LOS ANGELES

Standard Oil Bldg., llhh and Hope Str.

-Member Calif ornia Reilwooil Association

Ofrce, 8lt6 Central Bldg.

Everything on the Miller is Designed "over-size"

'We are practical mill men and designed the Miller to meet the rough usage that we knew it would get under actual working conditions.

Just for example, study the arch construction and the strength of the legs of the Miller Carrier.

To our actual knowledge no wheel has ever broken off a Miller.

Takethemotor; it has 50% reserve power over the requirements of ordinary rough usage.

Take it point by point and you will find rugged workmanship throughout.

And consider in buying a carrier that it is not just the repair billsthat must be saved but the time lost and inconvenrence caused through delays that repairs cost.

HARSCH & lU[tER, Manufacturers

East Side Mill & Lurnber Co., Distributors

PORTLA,ND, OREGON

That Was Too Much

A California lumberman went to Florida in Augurt, on a burineer trip.

Hc comec frnon San Fnncirco, San Francirco, where it ir never ho,t, never cold, wherc thcre ir dwaye tZip in tho air, lnd the wind makcr tftc eyer cpartle, thc blood dance, and frllr the heart with the joy of living.

This San Francirco man rpent a weelr, taking in as many sghts of interert as he could in that lengh of time. He raw ma,rwelour rcal estate and building activity ever5rwhere, and every manifectation of tremendous human interest in Rorida. There war no chance to doubt that tfrere wal "robething doing" in Floridu

And he puzded his mind over and oyer, thourands of timer he asked hnnsclf the ques. tioe"What is cauring this rcnlational thing that is going on herc?"

The nrn beat dowrr fiercily on hir hcd dt day long. The morquitoer ate hlm1rry in the evening. He sweated like a wort'hbrrc, jurt eitting rtill It was uncomfortabh day and nighu

And one day he raid to a man wlro war extolling thc wonderful iumpr that had takcn place in twelve montfig in rcal ertate: t'l lee thi! actiyity, dl right, but what I nrant to know ia, what is the attnction? What have yotr got to offer these peoph who are inveeting and corning here?"

The man looked at the San Fnncircan in wide-eyed astonighmenl "wfhy " sdd he, "we'Ye got CLIMATE.'

There wa! a ho""y thud.

This was to much.

The man fronr.San Francisco had faintcd.

| ' LUMBER

Albion Ldnbcr Co.

397 Pac. Elcc. Bld3. ......TUcLcr 57?9

Algome Lunbcr Co.

-205 Fay Bldg. . ..TRinitY flNl

Baxtcr, J. H" & Co.

1033 Central Bldg.

Blinn,.L. W, Lumbcr Co.

250r S. Alamcda

Booth-Kclly Lba Co.

.TRiritY 63:12

...HUmbolt 3770

730 Ccnirel Bldg. . '.TUekcr 92611

Cadwalledcr Gibron Co.

Sl9 E. 59th Strcct .

Chernbcrlin & Co' W. R.

..AXridgc 2l0l

266 Chambcr of Commcrcc Bldg... ' '.MAin '1780

Coor Bey Lunbcr Co.

E06 Ccnual Bld3. . ..TRinitv 1618

Dolbccr & Carron Lumbcr Co.

,ll0 Pacific Mutriel Bldg.

Fruit Growcrr' Supply Co.

.TUckcr 7651

?ll Conrotidrtlii -81ft. ....TRinity 'OU

Gcrnain Lumbcr Co.

6Ol Trrnrportrtioa Bldg. ......BRoedwl;y Sitl

Goldinr Lbr. Co' Frcd

60f Central Blds. . '..TUckcr tl'l'l

Hrnnond Lbr. Co.

2010 So. Atamcde St. .HUubolt l59l

Henify Co. J. R.

522 Ccatral Bldg. MEtro. Ol53

Hert.Wood Lunbcr Co.

ItZl Pac. Mutual Blds. .MEtro. 2217

Holncr Eurclr Lbr. Co.

1025 Ven Nuyr Bld3. ....VAndihc l75il

Hoopcr, S. Co Lumber Co.,

6ll Ccntrel Bldg. .......MEtro.0ltlil

Hoovcr, A. L.

?l)6 Strndard Oil Btdg ...VAadikc t532

C. D. Johneon Lumber Co.

glM A. G. Bertlett Bldg. ..VAndikc 55?3

Littlc Rivcr Rcdwood Co.

1030 Bartlctt Blds. . '.MAin lTel

Lons-Bcll Lumbcr Co.

'

Larc Mortgrgc Bldg. ...TRinity 22t2

Gco. M. Hrrty Lumbcr Co.

4Elll Evcrett Placc .'..... .....DELwarc 5Gll

Wcndling-Nathen Co,

706 Stendard Oil Bldg. ..VA,ndiLo Eli32

W. W. Wilkineon

l2l4 Inrurance Erchrngc Bldg . .TUckcr llSl

Williernr & Coopcr

Prci6c-Southwcrt BanL Bldg. ...TUcLcr 59lt

Wood, E. K, Lunbc Co.

{701 Srntr Fc Avc.

Browr, Rollinr A.

HARDWOODS

6lX6 Cerlor Avc. .GRenitc 3612

Cadwelladcr Gibron Co, Inc.

tlg E. 59th St. .. ..AXridgc 2l0l

Coopcr, W. Eo Lunbcr Co.

2Cl5 E. lsth Sr. ...HUnbolt l!!5

Grippcr, Jcrornc C.

756 So. Sprins St. .TRinity lXOi

Hennond Lumbcr Co.

2010 So. Alrmcda St. .......HUnbolt l59l

Kcllo3g Lunbcr Co. of Cd.

523 Centnl Bldg. ....VAndihc tXN

Kolambrigan Lbr. & Dcv. Co.

910 Ccntral Bld3. . ..TUckcr 9120

Nrtiond Hudwood Co.

631 Aliro St. .....MAin l!21

NicLey Bror. lnc.

E{20 So. Park Avc. ....THornwall ll9?

Stenton, E. J, & Son

3Etb and Alsncde Str .. .......AXridgs ,Zll

Wcttcrn Herdwood Lumbcr Co.

2014 E. lsth St. .:WErtmorc 616l

\f,feir, Gcorgc F. & Co.

Producc Bldg. . BRoadway 2138

Wilron, Wm. M, Lumbcr Co.

2057 E, lsth St. ....TUckcr t0rll

Woodhcad Lumbcr Company

5720 So. Mein St. .AXridgc 5ZlZ

SASH ^AND DOORS

American Door Co.

4i122 Monctr Avc. ...Humbolt 03t?

Glarby & Co.

An E.5th St. .HUmbolt 0t5?

Hammond Lumbcr Co.

2010 So. Alaneda St. .......HUrnbott l5gl

Hattcn, T. B" Co.

f60O E. Warhiagton .....HUDbolt SggZ

Kochl, Jno. \i/., & Son

652 So. Anderron ..ANgclur 167l

Koll, H. W' & Co.

432 €olyton ... ...MEtro. 0305

Lillard, Mark W.

6493 Stanford Avo. .. .THornwall t2lrl

Pecific Corrt Con'c'l Co.

4616 So. Main . ...AXridgc 3510

Rcd River Lumber Co.

Slauron .MEtro. l0E5

Redwood Mrnufacturcra Co. 318 E. 3rd St. ... .VAndikc lE72

Santa Fe Lumbcr Co.

397 Pac. Electric Bldg. ...TUckcr 5779

Slade Lumber Co.

82E Van Nuyr Bldg. ........MEtro. lltlS

Sudden & Chrirtcneon

9ll0 Bartlctt Bldg. . ..MAin 5490

Tacoma Plening Mill

915 E. 62nd St. .......AXridgc l37l

Twohy Lunber Co.

221 KerckhoF BIdg. ....BRoedway 0E4t

Uniol Lumbcr Co.

702 E. Slauson ...MEtro. lll85

Pecific Door & Saah Co.

3216 So. Main .......HUmbolt Z6ll

Wcrtern Saeh & Door Co.

160r E. 25th st.

Whecler-Oagood Co.

t6l7 E. l6th St. ...HUmbolt 2606

W. W. Wilkinron

l2l4 Inrurance Exchange Bldg. . .TUcLer l43l

SCREENS

Hipolito Company, 2lrt and Alameda Str. ,.. .......\lfErtmorc 6lll FOR THE BUSY LUMBERMAN

Schumacher Helps You Sell Wall Boaf,d.'l,

Have you dealers ever stopped to think of the many fine helps that manufacturers are offering constantly, merchandising material that they have had prepared and tested by experts, material that is invaluable to the retailer and that costs him not one cent. These things are offered selfishly if you like, the man who makes the goods of course makes more money if you sell more of them, but, he is also adding to your profits if he creates a consumer demand for his goods, and, more than that, he is lowering your sales costs. And that is a big thing to consider right norv.

The Schumacher Wall Board Corporation, a Los Angeles institution, started right in Los Angeles many years ago by John A. Schumacher, the man who holds many basic pitdnts for the manufacture of composition board aid who is responsible for the marvelous growth of this company that now extends its operations into practically every state in the union, has developed some remarkably effective material along the lines of dealer helps.

One is pictured herewith. They have scattered a large number of these road signs throughout the state, along the most prominent highways. The signs are 10x50 in size, are attractively colored, and without doubt are a valuable help to the dealer conducting his Building Material Store in the vicinity.

Then they publish a monthly pamphlet called "The Schumacher Monthly." It is edited by Mr. Earl Schmidt, Sales Manager for the company, and each month contains a world of valuable information for their agents. They pub- lish a column of "Sales Suggestions," offer illustrations of the sample wall board advertisements that they will furnish the dealer without charge, print letters from dealers rvho have had pleasing experience with Schumacher Wall Board, and, taken as a whole, the sheet is well worth the time of the dealer who receives it. If you are not receiving the pamphlet regularly, we suggest that you drop a line to Mr. Schmidt, asking to be put on their regular mailing list.

Then of course they have a world of other valuable helps that all go to make their merchandising proposition an ittractive one to the dealer.

fnsert folders, blotters and such material. Not the least of their material is the sample advertisement folder that they have had prepared. They furnish the dealer with the

copy for a newspaper advertisement, made up into the proper size, furnish the necessary cuts, without charge and will assist him in the preparation of the copy to insure the greatest possible return.

It is really an inspiration to consider all of the things that this company does do for its dealers customers.

cZ[ake this test with theotd OakenBucket

tr SPECIFY the famous Old Oaken Bucket because the old bucket held water and this test concerns water ! To hold rvater it couldn't be merely moist-tight or dampproof-it had be be waterproof ! Hence the song-nobody will sing the praises of a leaky bucket or anything else that won't hold water.

Praises can be loudly sung for Pioneer Glazed. Building Paper because it holds water too ! It holds it back-keeps it from reaching the materials and structural parts that need absolute protection ! Here's where the test comes in-prove our statement to your own satisfaction. Make the Old Oaken Bucket your laboratory, fill it up with water, throw in a sample of Pioneer Glazed Building Paper and leave it there for several days or longer, if you wish. You will find it is just as waterproof as the Old Oaken Bucket itself-it will stand the test. It alwavs has ! Trv the same test with any other material and you'll undeistand why we emphasize the importance of Pioneer Glazed Building Paper and its waterproof qualities.

That's zulty it has been in suclt great d,emand a.s sheath,in.g for walls, under hardurood floors, arou,nd stair-cases, for lining shipping and packing cases and, to protect noachiner\t and, materials erposed to water and, ztteather. It's u,aterproof-not merely ntoisture-t.igltt! And,, lihe the Old Oaken Bwcket, it wiil serzte faithfully for yeais and, years!

For ordinary construction, use Pioneer Duplex Building Papercoated on one side with asphalt. Saves dollars in protecting hardwood floors, stairways, tile, granite and marble, while building.

Pioneer Paper Cornpany, Inc., Ertablirhcd l88t

Lor Angeler Portland San Francirco Seattle

Pionecr Manufacturcr a Completc Linc of Roofingr and Building Paperr

R. P. PHILLIPS WITH BERONIO LUMBER CO.

R. P. Phillips, well-knotvn San Francisco lumberman, is now associated with the Beronio Lumber Co. of San Francisco. Mr. Phillips has represented Pope & Talbot. one of the pioneer lumbir concertls'of San Francisco, in the San Francisco district for fnany years. Hb took up his new duties on October 15.

HARVEY ISENHOWER REPRESENTS HOLMES. EUREKA IN VALLEY DISTRICTS

Harvey Isenhower, who' recently joined the sales force of the Holmes-Eureka Lumber Co., is now representing the company in San Joaquin and Sacramento Valley districts. Ltoya Harris, who formerly represented the company in thii territory, will assist Fred Holmes in the San Francisco office and-also call on the trade in the Bay District.

FRED SIEKE RETURNS FROM VACATION TRIP IN NORTH

Fred Sieke, San Francisco representative of the Smith Lumber Co. of San Francisco, has returned from an enjoyable three weeks' trip touring the Northwest. He visited Portland, Seattle, Vancouver,-B' C., and many other points of interest. He was accompanied by Mrs. Sieke on the trip.

M. A. GRAINGER & COMPANY, LTD.

Mctropolltu Blda. - Vencouvar, B-C. ADVICE AND SERVICES

To Purchucrr of TIMBERLAND, SAW MILIII

LOGGING OR PULP PROPOSITIONS

In British Columbia or The West Officers and Directors:

M. rL Grdnlcr, Prcr - Alrd Flavcllc' Vlcc-Pror

F. n. poatct"i. I)lrcctor - L. Llfon, Forelt EDgln@r

C. W. WILLETTE A CALIFORNIA VISITOR

C. W. Willette, Industrial Engineer and pioneer builder of sawmills, is a California visitor and calling on some of his lumbermen friends in the San Francisco district. For the past several years he lras been making his headqualters in the Northwesi, and wfuile enjoying his vacation in California, he is'visiting with: his son, who resides in Petaluma. Mr. Willette made his first trip to San Francisco over sixtyfive years ago, making the trip by wagon from his home in Illin6is. Oitris first t-rip, he siys that there were 17 wagons in the party and the trip was made via Council Bluffs,ove-r the old F6rt Hall Trail, which followed the North Fork of the Platte, thence to Salt Lake City, and through Ngvada to San Francisco, where the party arrived in 1860. The following spring he made the trip around Cape florn to New York.

He savs that he is now interested in the River Logging and Lurirber Co., which figures on constructing a mill at Kaskela. Ore. Mr. Willette states that he has constructed 43 sawmills throughout the different lumber regions of the countrY.

EDDIE PEGGS ON NORTHWEST TRIP

Eddie Peggs, W. R. Chamberlin & Co', San Francisco' is in the Norlhwest on a two weeks' business trip, where he is visiting the mills and looking over the lumber market conditions. -The W.'R. Chamberlin Company represents the Defiance Lumber Co., Dempsey Lumber Co., ClarkNickerson Lumber Co., Barnet Lumber Co. and several other larse Northwest mill manufacturers in the California market. -"Eddie" will return to San Francisco about November 1.

The greatest of all our words, by heck,Are ihe welcome ones, "Enclosed find check."

ffi?T is the constant aim and ambition of every memlffi ber of this organization not merely to sell you ro Goodyear Truck Tirestires of qualitybut to beck every sale with genuine Service.

Not the artificial term "service," but a definite reality that rhakes ofmajor importance the keeping of those tires on yourtruck wheels, rollingyour loads, with minimum interruption of yourtrucking time.

ttPaul Bunyants Veneers

CALIFORNIA WHITE PINE

CALIFORNIA WHITE PINE has peculiar advantages that appeal to all users of ply-woods. Interiors with panelled walls and ceilings can be installed at a very low cost. At the sanne time the beauty of "PAUL BUNYAN'S VE NEER PANELS" is welcomed by architects for installations where the best is used regardless of cost. The California White Pine sur' face, adaptable to all kinds of stains and enamels, with the rich grain patterns developed by rotary cutting bring a new beauty to panelled walls and doors.

MANUFACTURERS: 'For doors and mill work, drawer bottoms, furniture backs, trunks and cases, light shelving, kitchen cabinets and built-in features, "PAUL BUNYAN'S VENEERS OF CALIFORNIA WHITE PINE'' bring you new economies and a superior product.

California White Pine Veneers do not check. The surface is naturally smooth and has a uni' form texture. It sands easily without develop' ing ridges or fuzzy streaks.

SAMPLES AND QUOTATIONS will be submitted upon your inquiry. Lose no time in lining up with this new product and service..

"Producers of White Pine for Over HaIf a Century"

Builders Know Contractors Know and eventually the owner knows

that acreen doors receive tte hardest ure -tte rougbeat rervice of any portion of tte houce.

Lumber dealerr who handle Hipolito Screen Doors have learned that Builders' Contractorr and OWNERS are satisfied with the Hipolito Window Screenr and Screen Doors.

The highlv standardized methodr of manufacturg1hg qudity of materials used. ALL do their part in making tbe Hipolito line the best that can be minu' factured. Quantity production ingures the price-meeting competition.

Ask us about them.

HIPOLITO COMPANY

Manufacturere of thc famous Hipolito Screen Doorc and \l/indow Screenr

2let and Alameda Sts. - Los Angeleq Cal. Phone WEstmore 6131

Every Retailer Should Have Long-Bell "Book of Lawn Fufniture"

Hundreds and hundreds of times'in these editorial columns we have said to the asp-iring and'ambitious lumber merchant rvho is trying to CREATE business: "Sell them lawn furniture in the spring and summer months."

But the difficulty of telling them whpre'to-get. plans and ideas for such furniture, so that they.'could visualize it to the:r trade-sell them through the. eyes-was: an ahvays present one.

[-Tp to this time there has never been'ih. existence, so far as we know, a comprehensive book,on. lhwn furniture of enough scope and character to be of material assistance to a lrrmber merchant in selling such stuff to,his trade. There have been small sources of such supply, but they have been very limited.

Norv comes the merchandising department of The LongBell Lumber Company. at Kansas City. with a book that clelights the eye of the building merchant,-"The Book of I-arvn Furniture." It is 36 p-ages ancl cover, handsomely printed, and illustrated with exactly 90 pictures of lau'n furnitrrre of beaut_v. practicability a:rd generous variety. With this in his hands any lumber merchant anywhere can sell a wide variety of larvn futniture to a big list of people, rvithout duplication. There are fences, pergolas, screens, gates, chairs, seats, corners. garages, swings, playhouses, lattices, ornaments, arches, entrances, arbors entire sets, complete gardens, lawns, tree-seats, etc.

It should be prominently on the plan table of every retailer who merchandises.

SEATTLE MILLWORK MANUFACTURER INSTALLING DRY KILNS

Nordquist & Nelson, Inc., of Seattle are building two fire-proof tile and concrete dry kilns 1l ft.x84 ft. These kilns are of progressive type, fully equipped and modern in every detail.

Automobile temperature and humidity control will be obtained by use of Foxboro Recorder-Controllers. Other features are fire-proof doors built of asbestos protected metal and dry kiln trucks having Alemite pressure lubricating system.

The kilns vvere designed and equipped by Moore Dry Kiln Company, North Portland, Oregon, and will be used for drving fir, and American and Philippine hardwoods. Nordquist & Nelson, Inc., manufacture hardwood trirn and fixtures for banks and office buildings, besides their general millwork business.

RICHARD G. KIMBELL VISITS COAST

NIr. Richard G. Kimbell, architectural engineer for the National Lumlter ^Manuiacturers Associat on, Washing- ton, D. C., was a coast visitor in October.

He attended a meeting of Building Department officials, at Seattle, and visited San Francisco and Los Angeles on his rvay home.

H. G. LARRICK ILL

Mr. H. G. Larrick, proprietor of the Solano Beach Lumber Company was operated on for appendicitis on the fifth of October. He is recovering rapidly at the La Jolla Sanitarium.

w( hws

Some of the most active, aggressive lumber yards in the country are those in California.

These wide awake merchants find in the California Lumber Merchant the state wide trade newspersonal happenings to fellow lumbermenvsvisrr of trade condiand a constant urge to more aggressive merchandising.

You can reach practically every a low lumberman in cost through the pages of the California Lumber Merchant.

The California Lumber Merchant

(Uf*t &)t S*/ 6"t;n t/* M

"t@a,LQel

0ctober 192

Deaf Jack:

Advertlslng D0jtS paV.

We belleve tn throwing boquets whLle they canbe 8,ppreo5.ated'

and we want you to lmow thet our half page radle I in your jottrnal have been responsibLe for a great number of tnquiriee, reeulting ln some very nioe businesg.

As long as you prtnt the Callfornla Ltuber Merohant as attraotlve &s it now ie, erll retain your remarkable o iroulationt yolr can oount on usag I steatly ouetomer.

Very sincere yours,

REPRINTED FROM THE OCTOBER 15th ISSUE OF THE GULF COAST LUMBERMAN.

Texas Quits Thin Shingles

It has happened so quickly that it almost defies belief.

Not more than three years ago the figures showed that practically all of the Red Cedar Shingles consumed in Texas were 6 to 2 in thickness, and Star in grade.

Texas was listed on the shingle schedules with California and Minnesota as the leading thin shingle states.

Two years ago The GULF COAST LUMBERMAN began bombarding the thin shingle in almost every issue.

At the same time The Lumbermen's Association of Texas took up cudgels against them.

At first there was strong resistance. The shingle makers always had the same thing to say: "We make them because the trade orders them. 'We would rather not make them but we must supply our trade."

Encouraged by GULF COAST LUMBERMAN support, and Association activities, the makers of better shingles began pushing their wares, and were surprised at their success. They found that the Texas lumber merchants WERE interested in better shingles to make better roofs.

During the past two weeks the writer has received letters from many of the leading wholesalers of Texas who sell shingles and from many of the big line yard concerns that are big buyers of shingles.

These reports were absolutely startling to us.

NO SINGLE SHINCLE CONCERN ANSWERING OUR LETTER REPORTED EITHER BUYING OR SELLING MORE THAN 5% 6T02 SHING.LES.

Nearly all of them reported that the huge bulk of their shingle sales and purchases now is made up of 5 to 2 shingles.

The report of consumption of large quantities of even thicker shingles, and of longer than l6 inch shingles, was also surprising.

For instance, one of the biggest line yard concerns on earth report their purchases since the fi.rst of January, 1925, as follows: No. l, 5 to 2Y+ Pertections, 18 inches long,22%; No. 2 Perfections, 23%; Dimension Clears 5 to 2, l4%; Random Clears,5 to 2,23%; 5 to 2Stars, 15%; 6 to 2 Stars 3/o.

Also please note that whereas a few years ago Texas demanded almost exclusively Dimen, sion Shingles (a habit they inherited from Cypress shingle days) they are now using mostly random width shingles. Note that the above firm uses only l4% Dimension Shingles.

SOME CHANGE.

THAT CALTF. LDR MER( HANT MR PIPS LUMBERYARD. llAS 9EEN <rrrrir ME TO FIIU?, 90 I

Western Louisiana is the natural habitat of the yellow yaln' extraordinary hardwood timbers, and good hardwood lumber. The yam is a natural production, it cannot help growing here. The extra-size hardwood timbers and the good lumber' are the result of an idea.

HDE was the first to equip a hardwood plant to cut a timber out of every log, and consequently is in a position to furnish drydocks, ship-yards, and railroads with out-of-the-ordinary hardwood timbers.

The lumber is just what You want. It is well made, expertly graded, and sold to you under a guarantee.

We have favorable freight-rates and can serve the West Coast for many years to come.

The Long-Bell Operations at Weed, California

Try to visualize a big happy family of about two thousand workers, all nicely housed and working under splendid conditions, under the direction of a group of men of as high type as it is possible to find, anywhere, and you may have a preliminary mental sketch of the Long-8e11 Lumber Company's operations at Weed, Siskiyou County,

It u'ould be as hard for a reader to obtain a thorough knowledge of this plant, from printed words and pictures, as it would be for any person to set down on paper a complete description.

Among the high lights on this big Pine operation are. of course, the immensity of their various plants, the tremendous amount of stock they produce, the varieties. and a lot of other interesting things, but, the outstanding feature is undoubtedly the fact that this town is a big liappy family, as stated in the first paragraph, every occupant-is connected in some way with the Long-Bell Lumbei Company, is having his or her welfare looked after by conscientious executives, really interested in this part of their duties and that as a community, one would have to go far to find a better.

The town of Weed is.situated at the foot of mighty Mt. !!r_as!a, towrcrrng wrr,r perpetual snorv to a heighl oi 14,380 feet. The setting is highly picturesque, the peak se-e1s to entirely surround the city, and they are blessed with very mild winters and nice cool summers. Thev have a total population of about three thousand.

The hotel, bank, stores, theatre, in fact all business enterprises in Weed are operated by the company. While the business is conducted as the Weed Lum6er -Comparry, it is universally understood thai the Long-Bell interesis own and control the entire operation.

The Weed Iaumber Company was formed many years ago by Abner _Weed, and the town was founded on iis pres_ :lt rtg.This_Company h1g for many years for its presiient, Mr. Elmer_ H. Cox, well known in California'pine cir_ cles, and Mr. Otis Johnson acted as vice-president. Long_

Bell gained control in 1918, taking over the entire op!r-ation, -including the logging activities, and retaining Mr. J. M. White as general manager. -

J. I\I. (Jude) Whlte is much better known in the northern part bi tne state than he is south of the Tehachapi, through his having served the Weed Lumber Company, ftom the bottom, Jor an unbroken twenty years. He started in a humble position with Mr. Weed in 1905, gaining the position of general manag'er in 1916. In describing this fine gentleman many terms could be used and probably none of them adequate. We have been told that he is valued by the Long-Bell Lumber. Company, hot only for his high efficiency. He is a keen, affable, kind, generous, hospitable, approachable man, and one that it is a pleasure to have met and talked to.

Llighty Mt. Shasta, Weed, in the f oreground.

The general superintendent at Weed is Mr. W. P. Sexton. He came west but three years ago, to supervise production at Weed; is an old Long-Bell man, and was in charge at their Bon Ami, l.ouisiana, plant for many years. Mr. Sexton is also a very fine fellow, and has the reputation all through the state of "knowing his stuff."

A. D. (Rock) Rockwood is treasurer and office manager. He is the type of man one just naturally calls "Rock"'fifteen minutes after having met him. A big hearted fel-

low, keen on sports, especially for the fine trout fishing in the McCloud River and Squaw Creek: has been with the company for a long time, and is generally loved by everyone there.

Mr. John Ekwall is paymaster, H.J. Barrington is manlger o{ factory sales, A. K. McClintock, maniger of lumber sales, Jack Womble is sawmill superintendint, W. H. (Bill) King is "King" in the sash and door factory, R. p. Davison runs the veneer plant and genial C. W. Murphy is logging superintendent.

No attempt will be made on a detailed description of their workings, with the exception of a few figurei to give an impression of the size of the operation.

The sawmill is of the latest type, four bancl. Thev use the one-man carriage system and, with the use of ibout one hundred and fifty m9n i1 the sawmill proper, they can produce better than a half million feet per day. They have an immense -power house furnishing iignt ana power for the entire mill, and for the town.

Ninety-nine per cent of their cut is White pine, and the remaining small ,amount is Wh.ite Fir, Cedar and Sugar Pine, They are_ bringing very fine logs dou,.n, the b;;l-;f r,r'hich go into their large ,oetreer plani.

Logs are hauled about forty-five miles, part way on their own tracks and the remaining distance by the'southern Pacific.

The veneer plant is one of the two in the state, the other such operation being at Westr,vood, operated by the ReJ Klver Lumber LomDanv.

..Log: are- boiled for'fou, days in huge vats and are sliced into long sheets to be mjde into ti-reir fr;ef, a"rlii" of veneers. And it should be known tf,at the if#;;il

Lumber Company consumes the larger portion of the tremendous amount of veneers that they produce. Their sash and door factory uses an immense quantity of the stock that they make.

The lumber cut in the sawmill is sent direct to the drving piles, and a large percentage of it is taken from theie direct to the sash and door plant to be worked and graded. This plant is larger than most buildings of its kind. The main building is four stories with an addition of two stories, on the north side. Mr. King'states that they employ about 500 min and women here, are constantlv oper-

(Continued on Page 44)

ating over 400 machines, producing 3,000 windows and 1,800 doors, per day. It is interesting that their products in this plant-include over 800 varieties and sizes.

The total number of employes at Weed is close to two thousand.

It is possible that California contains mills with as -higtt- efiicieniy as that displayed at Weed, but it is doubtful if there is- one that would rate higher. Every executiye seems constantly alert for new plans and ideas to increase output, raise their standard of grades and lower the cost of manufacture.

As stated above, the.cutting is about forty-five miles east of Weed, on the foothill slopes of Mt. Shasta. They control at present about 16O,000 acres of timber, enough for many years to come, working at full capacity.

Mr. White makes the statement that their plant is not the largest, but that their entire- organization is proud of their impression that they are ofiering the lead in quality.

He also stressed the point that the White Pine produced at Weed is "Pure California White Pine."

A visit to Weed would be an education to any lumberman, wholesaler or retailer.

GENERAL SALES OFFICE For Red Cedar Shingtes

Manufachrred By

Schafer Bros. Shingle Co.

National Lumber & Mfg. Co.

Joe Creek Shingle Co.

Ripley Cedar Co.

Ultican Shingle Co.

Montesano, Wash.

Hoquiam, Wash.

Aloha, Wash.

Aberdeen, Wash.

Aberdeen, Wash

We are in position to furnish your requirements in all kinds of Shingles, either Gr''een or Kiln Dried, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture:

6/2 Extra *Aa's

5/2 Extra sA*'s

Extra Clears

Premium Clears

XXXXX Perfect Clears

Eurekas

Perfections Royals and all corresponding second grades GENERAL

Crreen Clearr and C.ommonr

16 Calif. St. San Francirco So. Cdif. Repreeentativc

Twohy Lumber Co. Los Ansel€.

22 | Kerckhoff Bldg. Los Angeles, BDwy. 0843

CARGO-Fir, Rcdwood, Susar Pinc'-RAIL

We can always eupply Fir Columne and Drain Boarde from etock Exclusive Southern California Agents

These wonderful panelsare especially adapted for high-class enameling. Free from insect and bug activity, and an ideal wood for closetlinings. The

Fir Men To Advertise

West Coast Association Will Spend $475,000 Annually For Three years

At its regular monthly meeting helcl at Tacoma, October 16, The West Coast Lumbermen's Association decided to conduct a national advertising campaign costing $475,000 a year and extending over a period of three years, for the purpose of bringing to the attention of the entire country the advantages of Pacific Coast lumber and forest products. Support for this campaign is to be voluntary, but it was stated that $100,000 a year was already in sight. The basis for contribution will be 5 cents per 1000 feet. and it is confidently expected that the full imount will be subscribed without great difficulty when the plan is made generally known.

The plan was presented to the association'by J. D. Tei-nant, vice-president and manager of the Long-Bell Lumber Company, and also chairman of the special trade promotion committee. The other members of the committee are: Major Everett G. Griggs, president of the St. Paul & Tacoma Lumber Co., Tacoma; Chas. S. Keith, president , Central Coal & Coke Co., Kansas City; Charles R. McCormick, San Francisco; F. R. Titcomb, Snoqualmie Falls, Wash.; and C. D. Johnson, Portland, Oregon.

In his talk Mr. Tennant said that the proposal to spend 5 cents per 1000 feet of lumber produced was very moderate when compared to the appropriation of the Southern Cypress manufacturers of 50 cents per 1000 feet, and the Southern Pine expenditure of 10 cents per 1000 feet.

According to the plan $250,000 per year will be spent in newspaper and periodical space. The campaign will be carefully and scientifically organized. A large force of salesmen will be maintained in the field to lecture upon the uses of \A'est Coast woods, and to interest architects, builders and material men in Northwest timber products. Dealers' helps will be supplied and it is believed that large additional sums will be spent by the retailers to back up the association's campaign.

The association also went on record as being in favor of abandoning the federal capital stock tax, and will memorialize Congress to abandon this tax, and will also ask all other commercial organizations of the Pacific Coast to join in the action.

E. D. Kingsley, Portland, Oregon, president of the association presided over the meeting, which was well attended.

BRADTEY BRAND HARDI1IO()DS

Scientifrc Hln drying prelclvet producte uturetr beautiful qualitiee,

wi$in rturdy while

Modorn human

our and

nrcttnery rnd ddllcd cfrort iurtificr our .logan

Af lt's Bradley's lt's Betten"

TRY

OAX H.OORING

GtnI FL(XXING

wHtrE oAl( TRnr

RED Gt'M TRIM CAI'ING BASE

OAK WAGON STOCK BEBCH FIIX)RING

New Sales Helps For Oak Flooritrg

One of the moct attractively illustrated bookletr on oak fooring is now ready for distribution among proepective home-builders.

It telle thc whole story of Perfection Brand Oak Flooring. You will 6nd it of irnmense help in making eales.

We also havc gome vcry succclsful envelope ctuffers for gcneral distribution that wc are supplying free.

Write today for theee selling helps and full information about Perfection Brand Oak Flooring.

,A,rkansas Oak Flooring C,o.

US FOR AROMATIQUE CEDAR IJMNG

RED OAK TRIM

SAP GT,'M TRIM MOUIJ'TNG!t.

GUM FURMTURE STOCK

Furniture Stock in Setr CUT TO SIZE Rcdy to Agcnblc

Fla't Surfacer Hardrrood Trim Sandcd BRADTEY

WARREN OF ARK^ANSAS ARKANSAS

C. Ilf Cbrk, Reprercntative L,or AngCer Chicego Lumber Co. of Warh. San Francirco

We are Spccidbtl Tredc in Supplyhs with

thc

"Lumber Merchant" Should Mean Something

In the dayo when Rome war in the heyday of her glory, the proudert boast of the RomanE wa!: "Civir Romanrs Srun.tt t'I arn a Roman Citizen." No empty title thia It meant romething, grd was plainlv understood and admitted to mean tomething, in character, reeponribility, service.

And ro it should be with tte title "Lumber Mcrchant."

tt lhould mean a epecific thing' or definite thinS$ to every p€rx>n in HIS torvn It rhould be much more than a mere namc, if he ir reelly a LUMBER MERCHANT in the be* rence of the word.

Thoee wordt rhould mean to tihe proopectivc buildcr or ur€r of building materid in HIS town

' CHINATOWN TO BE RAZED

Sacramento's "Chinatown" is doomed. It stands in the path of progress, and the little buildings that have housed ieemins-hor-des of Orientals since the days of gold are beinE retioved to make room for the brave new buildings of a irodern citv. The last link between the old and the new -the oldest wooden building in Sacramento-is being razed

''SII"tONDS

romething of interect to THAT procpect. It rhould mean "Building Specialitt' Building Expert' Building Thinker, reller of Building Service.

It lhould bring to tte meotality of the lictener ttre ttrought of one who lmowr hir brrsinerr thoroughln and who urer that knowledge actively and intelligently for the benefit of tihe OTHER FELLO\ry. It should manr honerty, and integrity' and knowledge, and courteey.

ttl ann a Lumber Merchantrtt rhould be fraught with the same sente of high honor ar were thoae notable wordr: "I Am a Roman Citizen.t'

And they WILL be" if he b REALLY a Lumbcr Mcrchant.

at the present time. Built sixty years ago, it has been, during the years of its existence, everything from a saloon to a meeting place for a Chinese,tong. Now its weatherbeaten boards, each one redolent with the history and romance of the past, lie upon the ground in pathetically disordered piles, still mutely bearing testimony to the durability of wood.

AI.BION LUMBER CO.

If you make your own spindle shaper knives we can

USING ALL WOOD

Lumber has scored another winning punch, in the most exacting, and,. so to speak,, inflammable,. industry in the world-the motion picture business.

The manager of o.ne of the large studios in Hollywood specified lumber for. a [uge 4ew stage now going up. Foundation, walls and roof are of lumber, the supply of which was furnished by Lounsberry and Harris.

The new stage will be the most complete in Hollywood, embracing a greater number of'electrical outlets than the average motion picture stage, fof the convenience of stage technicians. This large'number of high voltage outlets requires a building that leaves no danger of fire hazard. In

The Weak Link

In Your "Profits" Chain

No chain, says the old proverb, is stronger than its weakest link.

No mill can show a strong record of profits if one department is operated at unnecessary expense. In many mills the yard is the weak link in the "profits" chain. Modern methods and modern machines are employed in every department of the mill itself ; in the yard there is no machinery and the methods are ancient and wasteful.

The HILKE LUMBER PILER brings efficiency to your yard and effects numerous savings in labor, time, expense and damage to lumber

the estimation of Metropolitan authorities, wood the best possible building medium.

Several traveling cranes will be installed, for electrical equipment around the stage, and heavy ties and scentrv.

Report Long-Bell Acquires Hardwood Mill

offered hoisting proPer-

A report from Pine Bluff Arkansas, quoting Mr. R. Carnahan, states that the Long-Bell Lumber eompany has p_urchased the Superior Oak Flooring Co's holdings at Helena, Arkansas.

The Superior Oak Flooring Company has been in business about three years and is very well known for their "Superior" Brand product.

This will make three flooring plants owned by the Long- Bell interests.

COBBS.MITCHELL COMPANY INSTALL NEW DRY KILNS AT VALSETZ, OREGON

. Four new dry kilns of Moore's Moist Air Charge are being bujlt by the Cobbs-Mitchell Company, ValJetz, Oregon. These kilns will be equipped with automatic temperature and humidity controls; also have Moore's Multip_le Heating system. The new kilns will be completed by the latter part of October.

EXPECT ABERDEEN STRIKE SETTLED SOON

, Aberdeen, Wash., October 17.-It is hoped that the lumber mill strike which has closed five plants will be settled soon. As a result of the strike 1400 men are out of work, and lumber production has been cut about 1,500,000 feet per day.

Vhat the Disc Flead Has to Do Vith Iarger Oak Flooring Sales

Aa artide or comodiia,superlatively goo4 is aertain to be spokne oI in:the.hiihest terms by the purchaser and in turn,by his acquaihtances who catch hie enthusim and sharc his admiration Frm this point on, it is a matter. of ateadily increasing good w'Iil, demand and sahs.

The disc head machine ae employed in our manulac. turing operation is one oI the well-coaeidetedadvanced Eethods which play an important patt in producing the superlative merits of

SU]ffi'ffi.

?l/|*ncncdE Firlrp;r'

So warmly admircd by buildere. oqmers aad dealers,.ftm:oa:t o coaet. Th! principle ol edge lecdiag, upo wbich tliia rrre$iae is. de.. signed, is scientifically corr*t [n pracice iris accurate b thc fineat fraction. Iv[oreovcr, it produces a finiehed oak llooriog tre frm bit marks atrd with a surlace that is dl but polished.

Cobiad with thig perlect machine nrorh in "Superic Btaad" ie comistent unitorn color and tocture which hold'true tboughout zucceesive sbipm.ent*

We'[ b€ glad to give you lurther enlightening facte in our special Iree bolclet Ior dealers. Write lor it now, submitting yorr oak flooring schedule lor quotation at the same time.

Sllay we qtote 6, youl. nel,t carload?

NEWS FROM THE PINE COUNTRY Klamath Falls

Klamath Falls produced, this year, more than 300,000,000 board feet of lumber, and by virtue of that accomplishment claims to be the world's champion in the manufacture of white pine lumber, a title won from Laurel, Mississippi. The payroll of Klamath County mills is close to $1,000,000 monthly, u'ith but few mills operating at , caPacitY'

The Stockton Chamber of Commerce announces the purchase of a S-acre tract by Klamath Falls lumbermen, for the establishment of a lumber products plant. Equipment has already been ordered and it is expected that the new plant will be operating by November the 15th.

The K. C. Lumber ..rrinrl,.J of Klamath are planning to continue logging operations all winter, while the McCollum mill on the Ashland-Klamath highway, after a season's cut of about one-half million feet. will close October 15th.

Diamond Springs, El Dorado Co.

A big demand for box shook and finished mill products is keeping the California Door Company busy in all departments. 200 men are at work in the loggihg camps at Caldor in an effort to filI the ten-acte, li:g pond before the camps close.

Whitmore, Shastar Cq,

The saw mill of Thatcher Brothers has shut down for the year. Their cut for the year was^approximately 400,000 feet, and they are now hauling first grade lumber to Redding, a distance of 37 miles, for shipment to eastern markets.

Lakeview

Heavy sto-rms have impeded logging operations in this district, and a number of camps have been closed down. The late season's cut will be hauled when the roads are fuozen solid, and at present trucks are running day and night. Over a hundred thousand feet of lumber is being delivered to the local box factory and to the Nevada-California-Oregon Railway for shipment.

OAKLAND LUMBER CONCERNS PARTICIPATING IN INDUSTRIAL FLOWER PARADE

At a recent meeting of the San Francisco Advertising Club, which was designated as "Oakland D^y," one of the features of the meeting rvas the Industrial ,Flower Parade, in which some of the East Bay lumber concerns partici- pated. The Strable l{ardwood Co. was represented by Miss Klein, Chicago Lumber Co. by Miss Hay, and the Tilden Lumber & Mill Co. by MissoSenstrom.

GEORGE B. WEATHERBY WITH DIMMICK LUMBER CO.

George B. Weatherby, who has been associated with the lumber business in California and the Northwest for a long period, is now connected with the San Francisco office of the Dimmick Lumber Co. and will assist A. A. (Bert) Dimmick in their sales department. He was formerly with the C&O Lumber Co. at Brookings, Oregon.

AUSTIN BLACK ADDRESSES SAN FRANCISCO ADVERTISING CLUB

At a largely attended meeting of the San Francisco Advertising Club, held at the Palace Hotel on Wednesday, October 21, Austin Black, advertising manager of the California White and Sugar Pine Manufacturer's' Association, was the speakbr of the day. H'e spoke on "How Advertising Has Been the Biggest Factor in Improvement of American Homes."

YOU CAN'T BEAT IT FOR QUALITY FOR COLOR FOR BEAUTY FOR MIIIING

"A Good Little Yard"

The line above is the slogan that G. E. Mattison has adopted for his yard at La Mesa Heights, just out of San Diego.

G. n. is a real merchandiser. He was with the Dixie Lumber Company at San Diego for years, and-just- recentlv bought the "Li Mesa Lumber Store" from Frank Parks riho oferates the other yard at La Mesa.

The yard is not large, but is located on the main high*ay oui of the city, iJpassed by thousands of automobiles "ni Mr. Mattison is mlking the best of his opportunities by dressing up his plant to attract all the business possible.

Note that he calls his yard a "Lumber Store." That is just what it is. He handles paint, lots of it; sash and doors, roofings, wall boards and other things that go to make a real store for building materials.

He is starting some alterations to accommodate a service room, intends putting in working models of all his built-in things, samples of all kinds and a plan service.

A pretty good idea of this man's ways of doing- things can be gained from the following copy of an advertisement that he-had in four newspapers, in the district that he intends serving.

A NEW FRIEND

in the lumber busin.ess'-'

The La Mesa fleights Lumber Store has changecl hanqs. .It nou' makes its t'cw to 'he San Diego Back Countrl' under a r,ew or,'nershtp an.l a neq' ttame Ftcm this ttme on il will be ^noq.n as the

MATTISON OMPANY

Who? What? Where?

rl E Maltrsn rs the o$ ncr. geDcul manager erd b(Drd of dtNtol|of th. r.ru irrqttress. all lolk'd Into on€ He hi3 r, Drrval, offrcr and lsn'i xi sU ,rr'.ff t^ m*tln! folk6 He has lFh a lumb€rmar for !@rs-and sttll rF

Triple.Sheath, the absolutely waterproof building paper is the owner's insurance that his horne will be adequately protected against darnpness and cold.

Better give him complete coverage by supplying him with this good product.

The Mnttrson l.umber Cor.panl ts I'rsl .r ltit the namr rmllres -a lunllpl ) lrd -nnd "a g(xl littl€ \std" nl thnl

U'lteth^r u'U $lnl tO t?P;rtl a plckct

"That fellow owes me five hundred dollars."

"And he won't pay you?"

"Pay me? Hell, I can't get him to even worry about it."

R. A. HISCOX PRESIDES OVER 'OLD TIMERS'' MEETING

R. A. Hiscox was Chairman of the Day at the luncheon of Hoo-Hoo Club No. 9. on October 8 at the Palace Hotel which was designated as "Old Timers"' Day, Hunter Savage, Bob Grant, Bob Firmstone, Ilenry De Vries and Bert Neylan, together with several others, related their early experiences in the lumber business. Miss Williams, a very clever entertainer, sang several songs.

Kenneth Smith, vice-president, presided over the business session. Fred Roth, vicegerent snark, made a report on the November 12 Concatenation, and Oscar Tohnson reported on the plans of the club bowling team. Ted Higgins will be chairman of the October 22 meeting, and Frank Paramino will have charge of the meeting on November 5.

IT'S A BUM BUSINESS

A fellow from New York came out here last spring to look over a saw mill he had bought up near Pequot. On arriving at the station he was met by the mill owner who was to take the stranger out to his purchase. On the road out the Northerner confessed his ignorance of the sawmill business and asked for a few pointers.

"Wal, stranger," said the old timer, "I'd like to 'blige you, but you see it is this here way: My father-in-law died a few years ago and left me the mill; my three boys run it, so it doesn't cost nothin' for wages; I steal all the timber myself ; my brother-in-law is division freight agent on the railroad and he sneaks all the lumber out for me free. but last year I went six hundred dollars in the hole."

-Exchange.

James McGillicuddy's Rolls-Royce was stolen while standing in front of the,county poorhouse where he was visiting his aged parents.-Dowagiac (Mich.) News.

MILLION YEARS OLD

Wood a million years old has been found in California, according to C. K. Hill of the United States Forest Service, San Francisco, who sent a sample to the F orest Products Laboratory, Madison, Wis., where it was identified as belonging to the genus Sequoia. This piece of wood was.taken from 500 feet underground in a tunnel of the California-Hawaiian Development Company, in Long Canyon, T. 13 N., R. 12 E., Mt. Diablo Meridian, on September 17, 1920. The log was buried in the gravels of the tertiary stream bed about twelve feet under the lava cap_of the great flow which terminated the Tertiary Period. It is remarkable in the fact that it is neither petrified nor disintegrated, except as to the lighter springwood of some of the annual rings.

SHO.RT LENGTHS

To increase the ease of marketing and using short lengths, will do'much toward reducing waste at the sawmill and lessening cost of house construction without further delay or expense.

To supplement the quite thorough general quantitative studies already made, further work seems especially necessary along the lines of a localized qualitative analysis of short lengths outlets and practices.

A committee of manufacturers and dealers, representing the General Lumber Conference, is now determining whal further studies are necessary. Any further work called for !f this committee for performattce by the Forest Products Laboratory will require additiohal funds, since the Laboratory has only a very small amount available for short lengths studies at the present time.

For 18 Yean

..CHICKASAW BRAND'' OAK FLOORING har been a standard of Grade--Quality-Manuf acture

Manufactured By

Grand Rapids craftsmm

- "Enerlarting" Heldtrood Floodng ir ar rcientifically ldln.dried .r the l'ood uled in ;he b€rt furaiture. Voodwor*errtraincd to thoroughncrsoDesatc rnachiaes SaTFed to rplit hair accuracy, aiu..lag elact-, .ra""*ying u|rllormfty-pertect tnatctung, srde anal eDal.

NICHOIS & COX LUMBER CO.

GRAND RAPIDS, MICHIGAN

And Dirtributed By

E. M. SLATTERY BRoadwey 1496

315 Produce Bldg., Lor Angelce

Amer. Natl. Bank Bldg. San Francicco

SAMUEL R. NORTON

Henry Bldg. Portland

SORRY HENRY. WE STAND CORRECTED

San Francisco, Oct. 5, 1925. t M..J. E. Martin, c/o California Lumber Merchant, 900 Matson Bldg., San Francisco,

Dear Sir:

On page 65 of the October lst issue of the California Lumber Merchant, I noticed an article in which you mention that I am now connected with the Smith Lumber Company of San Francisco.

This statement is incorrect, since the Smith Lumber Company of San Francisco is the retail yard. I am connected with the Wm. Smith Lumber Co. of California as manag'er of the Wholesale Department. For the sake of accuracy, may I ask you to make the necessary correction.

Yours truly,

Cornpliments

We have received many complimentary letters upon how our veneera were cut. Because they are tight, smooth, and fat. These are not testimonials, they come unsolicited from practical men who have used our veneers, and found the saving in their own veneer rooms, glueing department, at their sanders, and their finiehing roome. Besideg the economy, uniform tight cutting gives the finished product a better appearance, for there are no light and dark spots due to ruptured grain.

Wouldn't it be a ghame to disfigure a beautiful Figured Red Gum Tree of 50,000 feet of veneer with poor cutting? Naturc does her part well, and so do we, for we have found that it pays to produce good veneers and plywood, and so have our customers.

A good stock of veneers and plywood is carried in Los Angeles for immediate shipment.

Larkspur Lumber Co. Now Located in Their Mew Yard

The Larkspur Lumber Co., pioneer retail lumber dealers of lVlarin County, are now located in their new yard at Larkspur rvhich is a strictly modern up-to-date plant. The photograph is a view of their attractive new lumber office. To facilitate the handling of lumber, they have a spur track that runs through the center of the yard. R. C. Doherty, who is well known to the lumber trade of Northern California is the manager of the Larkspur Lumber Co., has been associated with the lumber business for many years and is a progressive lumber merchant.

C. S. PIERCE LUMBER CO. TO MOVE

Representing an investment of approximately $100,000 and doubling of the size of its yards,-the C. S. Piirce Lumber Company will move from its present location at H and Mariposa streets to H street south of Belmont. about lanu- str-eets Belmont, about January I, according to the announcement of Frank F. Minard. k Minard, vige-president and general manag'er. The new yards and offices will be located on land 150 feet wide by- 2000 feet long, already owned by the company, between Fi streel and the Southern Pacific tracks. Five hundred feet of railroad

ary L,

tr"ack will serve the yards.

Lumber Lyrics

There is many a prank You can play with a plank And a board is just plumb full of tricks; You can saw it, and cut it, And mortise and butt it, And 94 things it will fix.

A one-by-six-twelve Is quite useful to shelve, The pots and pans used round the sink; To put up the which in Most any old kitchen Is easier far than you think.

You can tend to that fence

With but little expense, For your shoes you can make a nice box; You can mend the back gate And with aid of a crate, Build a home for your egg-laying flocks.

A stand for your books, And a rail for 6ome hools, In the clothes pre$; a box for a hat. A one-by-six four, (Perhaps less, perhaps more) Is a good thing to have in your fat.

Don't fear lest your neighbor, Obiect to your labor, His Sunday sleep wrecked bv your knocking.

If, while you are pounding, You hear aome words sounding, 'Twill be Mrs. Neighbor a-talking.

"Don't grumble and holler, But put on your collar, And get from John Lumberman's Store, Some lath and a stanchion, To fix up our mansion, As that handy man'E doing, next door."

Modern machinery, methods and specializa- tion lower costs at factory; quickness of assemblv savcs the builder time, iabor and money on the lob.

'Write for latest information on Andersen Standard Frames, stating whether you arc an architect, buildcr, dealer or prorpective homc owner.

Mental Mansions

Some Golf "ffs"

A man's house should be on the hilltop of cheerfulness If you can, pull, and yet avoid disaster. and serenity, so high that no shadows rest upon it, and If you can slice but not go out of bounds. where the morning comes so early, and the evening tarries If you can press, yet not make force your master, so late, that the day has twice as many golden hours as And keep it up for countless futile rounds. those of other men. He is to be pitied whose house is in If you can shoot a good consistent eighty, some valley of grief between the hills, with the longest And keep it up in sunshine or in fog, night and the shortest day. Ffome should be the center of And dodge those traps, just let me tell you mateyjoy.*Henry Ward Beecher. The fact is this: you're just a lucky dog.

FIVE POSITIVE TYPES OF UNSUCCESSFUL MEN

There are five kinds of men whose lives are complete failures, even though they may become very wealthy and powerful. These five are:

1. The Machine. The man who puts routine first. He is often efficient, but he pays a high price for his success. He may be envied by those who do not understand, but there is ashes and cinders in his heart.

2. The Miser. The man who holds fast to all he gets. lfe loves gold and property more than anything else. His life is wrapped up in getting and holding, while all real happiness comes from' giving and enjoying.

3. The Hermit. The man who, instead of being A PART of society-a working, useful part-lives APART, keeping to himself, giving nothing of himself to others, and therefore getting nothing.

4. The Snob. The man who despises and imposes upon those who are beneath him in worldly station. He is always a toady to those above him, to the extent that he snubs those below him. There are not many of his sort in business because business weeds them out. But there ARE some.

5. The Autocrat. He knows no opinion but his own. Keeps his heel on those under him in authority. He lives to rule, to dominate. IIe represents force and authority. He is often very successful financially, but always hated. The best way to avoid being one of these human misfits is to take an interest in the other fellow, and.make it a business to lend a hand to others less fortunate than yourself.

Learn. Then. teach. Get. Then give.

This is the law of life. It is one of the bed-rocks that cannot be changed by legislation.

HER PRESCRIPTION

A dear old Quaker lady was asked what she used to make her complexion so lovely, and her whole being so bright and attractive, and she answered: "I use for the lips, truth; for the voice, prayer; for the eyes, pity; for the hands, charity; for the figure, uprightness, and for the heart, love."

MUST HAVE BEEN SMUTTY

He (trying the new radio)-I think I've got Pittsburg She-Why, are they cracking dirty jokes?

NO TROUBLE

There little murderer, don't you cry, Just plead crazy, and you'll get by.

A PRAYER FOR HOME

God bless our little home, To come back to when we roam. Low walls and fluted tiles, Wide windows, view for miles. Red firelight and deep chairs, Small white beds upstairsGreat talk in little nooks, Dim colors, rows of books, One picture.on each wall, Not many things at all. God bless our little ground, Tall trees standing round. Homely flowers in brown sod, Overhead Thy stars, O God. God bless, when winds blow, Our home, and all we know.

Twenty Varieties of Hardwood also Oak & Maple Flooring-Panels in stoch at all times

Business cards of real California Redwood and Douglas Fir_ are quite a novelty, and we are receiving replat orders from customers who have tried them. The cards are the same size as the illustration, are three-ply veneer, using the real wood, are very pliable and strong and command instant attention when used. Fine foi wholesale salesman, for retailers, and they make an

appreciated gift for contractor customerg. Use them this Chrietmas. Prices are, 97.50 for 250 cards, $ | 0.50 for 500$18.00 per thousand. Lower rates on Iarger quantities. 'We can make deliveries in about two weekg after receipt of order. Printed any color, and with your own copy. Send for samples, tr send order to The California Lumber Merchant, 3lB Central Building, Los Angeles.

A TWENTIETH CENTURY WILL

The following is from the u'ill of a Wall Street man, rvhich has recently been Probated:

"To my wife, [,leave her lover and the knowledge that I wasn't the fool that she thought I was.

"To my son, I leave the pleasure,of earning a.living. For thirty-five years he thought the pleasure was mine. He was mistaken,

"To my daughter, I leave $100,000. She will need it. The only good pie-e of business her husband ever did was to marry her.

"T-o my valet, I leave the clothes that he has been stealing from-me regularly for the past ten years. Also the fur .oit thut he wore lasl winter when I was in Palm Beach.

'To my chaufieur, I leave my cars. He almost ruined them, and I want him to have the satisfaction of finishing the job."

The Grandstander

Jack Dempsey is one.

So is Babe Ruth.

What do you think William Jennings Bryan was doing at that Evolution Trial ? Right. He was grandstanding, too.

Teddy Roosevelt grandstanded all over the place and made the people like it.

Nero fiddled while Rome burned. A bit of grandstanding that the world hasn't got over talking about yet.

What good does it do, you ask.

Why, it gets you in the papers. You become in the language of the newspaper men, "good copy."

People know you are alive, up and coming, ready to hit or be hit, a gogettergiveandta-kesonofagun who knows that there are a lot of noises in this world and he has to do some noise making on his own hook or else the gentle public will say, "thumbs down."

And he is right.

The world travels around the sun every twenty-four hours, which is 'teen million miles.

No wonder you are left behind unless you grandstand a bit.

But get the difference between a grandstander and a fourflusher. The grandstander has the goods. The fourflusher tries to blufi with a pair of deuces.

Called, the fourflusher has nothing to show. Call a grandstander and he is ready to give you a run for your money.

PORT ORFORD CEDAR USED IN BRIDGES

We have been suPPlYing the rarh and door trade of Southern Califor' nia for a number of Yeara, and feel well jrutified in stating our claims of "The Bect at all Tirnea, at the Proper Price.tt

Marshfield, Ore.,-More than three million feet of Port Orford cedar has been sold by local mills recently'for use in four bridges and one dock job. All of the bridge jobs were under supervision of the state highway department and local millmen state this preference for Port Orford cedar by state engineers is in recognition of its unusual durabilily and the-ease with which is may be worked.

For bridge decking the highway department uses 2x6 or 2x8 surfaced one edge. This is laid on edge and toe-nailed. In addition to the decking large quantities of piling from the same cedar are also used in local bridges.

A large percentage of the Port Orford cedar locally manufaciured is cut by the Coos Bay Lumber Co', cutting about l00,O0O feet of this wood each working day.

Recent jobs where Port Orford from local mills rvas' used, together with the quantity, follow:

Flarrisburg bridge, 1,250,00 feet; Myrtle Point bridge, 500,000 feet; North Bend dock, 500,000 feet; China Camp bridge, 250,000 feet, and the Marshfield trestle, 600,00 feet.

GET GOOD GOODS FROM GOLDING

S() DID TfI E I. UMBERIIIIN:

The fruit growerr in California and Florida band together to market their productr with greatcr economy for the iadividual grower thru the elimination of numerout unnecerary marketing expenees. Thc whcat growcr. of Indiana band together and by the elimination of unnccc.rary handling charger derive a gfeater net pricc pcr buehel for their product. Other liner of indurtry have co-opcrative ryeteurr which rerult in a raving to thc indviidual mcmberr compricing cach Acrociation. Thc Luurbcrmen'r Rcciprocal Arociation war formed by the Lumbcrmcn for the purpoeo of handling their Workmen'r Compenration larurance and the same prineipal of co-opcrativc managcment and thru the climination of variour formr of elpcn.G ncce!rary for the older .ystems of Inrurance raver for the Reciprocal Inrurance rubacribcr a conridcrablc proportion of the premium which he payr from ycrr to ycar. In rpitc of the intenre antago:irm of conpctitive tyrtemr of inrurance thic Arociation har dcveloped conrirtently from year to year both in numbcr of policyholderr and in meritoriour cervice.

MY FAVORITE STORIES

fu lack Dionnc

Age not guaranteed-Some I have told for 2O years-Some leso.

Another Veteran

There are many old Southern stories that are almost household favorites. Many of these have been told in this column.

One that is often told, and in a variety of ways and fashions, is that of the very elderly darkey who worked around the Capitol at Washington, who claimed to be well over a hundred years of age, and to have known well all the famous figures in American history. He was never at a loss fo1 recollections, and singe the people they used to ask him about were all dead and there was no one to contradict, he always took it for granted that he was perfectly safe in any claims he might make.

The result was that the white folks used to delight in pumping him, and listening to the things he remembered concernlng famous Americans.

One day a visitor, who had heard of Uncle Mose's wonderful age and recollections, began pumping him. Uncle Mose admitted that he knew Franklin, Jefferson, Madison,

'qod lurnbcr quick?

a carload or a rtichl

UA]I ARSDALE-IIARRIS

TUTBER G|lTPTilY

6th ud Brannen St.' SrE Fnncirco

WHOI.ESALERII

with conplctc rtocLr ol hrnd in rll fedcr' both ordhrty lnd uaururl'rizcr:

PORT ORFORD WHITE CEDAR

SUGAR PINE

WHITE PINE

DOUGLAII FTR

REDW(X)D PATTERN STOCK

REDW(X)D (wo*cd)

SPRUCE

STRAIGHT OR MTXED CARS-DRY ST(rcK

Hamilton and others. Knew them well. Remembered them perfectly.

"Did you know Abraham Lincoln?" was the next question.

"Knowed him all his life." said Uncle Mose.

"Did you know him when he made his speech at Ge tysburg?"

"Ah held his hawse while he spoke."

"Did you know him at the time he was killed?"

"Ah caught him when he fell."

"Did you know George YVashington?"

"Oh, yes, Suh. Knowed him mighty well."

"Did you know him when he crossed the Delarvare?"

"Ah rowed de boat."

"Did you know him when he hacked down the cherry tree ?"

"Yassuh. Ah drove de hack."

M.dera Su*r, Pin.

A True White Pinc Water Cur#Air Drid

Nothing could be better for pattern etoch and planing mill lumbcr for all purporc!, ttran our wide, thick, eoft terturcd lumber. It comer from California Sugar Pine trccr, which arc famour for thcir exceptional rizc and quality.

MADERA SUGAR PIT{E C(}.

Menufacturers

CALIFORNIA SUGAR AND WHITE PINE

Bo: ShooL rnd Cut-up Metoridr

Cepecity 300,000 Fcct Drtly

Madera, Calif.

Insect Powder For That "Big Volume" Bu$

The idea that by increasing volume of business, profits can be increased proportionately, is all wrong. This might be true if there was no limit to the volume of business going around, but where the amount of business to be handled is limited, and you have competitors, it is never possible. Your competitors will never let you increase your business by taking business from them.

Any increase in your volume will meet with increasing resistance on their part. This increased resistance is always evidenced by price cutting, retaliation, and a g'eneral lowering of the average price all yards get for material. The yard which is crowding up their volume is by necessity the yard getting the lowest average prices.

We are all in business to make money, to make the best return we can on our investment. This is the chief aim in all business undertaking. However, by observation I would say that the yard doing the most business in a town is seldom the yard making the largest return on the invested capital. This largest yard is almost always the yard which is selling the cheap competitive business; is sometimes cutting the price and is spending lots of money on salesmen. Their average prices which they get are of necessity lower than their smaller competitors and the percentage of expense is usually higher. The more they crowd their sales the lower they force the average selling prices on material.

Supposing in a town Mr. A feels he should and can sell more lumber. Perhaps he belongs to the Rotary Club, is active in the Chamber of Commerce, and just naturally feels he can, should, and will do more business than B's yard. Can he do more business than B ? Yes, he can. But ian he crowd his volume to the maximum and make any larger return on his investment? I doubt it. Mr. B won't let him. In the struggle for business, either A or B will cut the price, probably both. They both are human. Suppose by an aggressive policy A succeeds in increasing his business, say from $6000 per month to $8000 per month, taking the $20CI increase off of what would ordinarily be

B's business, cutting B down from $6000 to $4000 per month.

What happens if B is like most of us? He will retaliate in the ohly way most of us lumbermen know how to retaliate. He wili endeavor to get some of A's best customers by a cut price. A will cut to meet the figure. B will cut on his own customers to hold them, and on all floating business. What happens to the average price at which lumber is sold as compared with where A and B get along? An average of 5 per cent lower price would be a very low estimate of what would result, I believe. Under the favorable conditions first outlined, we will suppose the following condition existed:

Sales Vo of. Actual net Probable Annual%o per mo. net profit profit per mo. Invest. on Invest.

Yard A. $tr00 lO% $600 $30,000 24%

Yard B. $6000 lO%' $600 $30,000 24%

If the highly competitive condition exists, wouldn't the following result ?

Sales

Vo of Actual net Probable Annual7o per mo. net profit profit per mo. Invest. on Invest.

Yard A. $8000 57a $400 $40,000 12%

Yard B. $4000 5% $200 $20,000 12%

Most lumbermen are darn fools. Whatever we cut the price, all of the cut comes off of Net Profit as long as there is any net profit. One lumberman the other day told me he never made any money in his life where or when conditions were highly competitive with every one aggressive to increase their business. Have any of us ? There is money to be made when lumbermen get along, but they make it only so long as they do get along. A spirit of give and take and the principle of live and let live are absohitely essential to this getting along together, which is so essential for profits.

Get acquainted with your competitor. You will find he is almost as human as you are. Too many feel their competitors have horns and a forked tail.

CATIFORNIA PAl{Et

Fand UENEER C0.

The Advertising of Retail Lumber Dealers

Excerpts From an Article by Mr. E. M. floward, Manager .for the Tulare County Lumber Company, Visalia.

A great deal has been written and much has been said about advertising, and in t'he articles and discussions on lumber yard advertising we are all very much interested, so this article is going to include the "private thinks" of a line yard manager on some of that which has already been written, as well as on the advertising of retail lumber dealers, itself.

Advertising has ahvays appealed to me, especially that of the building world, machinery, development projects, anything of a constructive nature. I like to learn what the other fellow has, what he has to say about it, and what it rvill do. I would almost as soon pick out the good ads in the daily paper and read them as the sensations heralded in black face type on the front page. For, did you ever stop to think what romance, what LIFE, is depicted in such advertising?

One firm's advertising tells me that their cement met the high standards necessary and was used in the construction of the mighty Shoshone Dam. And I visualize that enormous block of concrete with its billions of gallons of rvater back of it. I see that water rushing, roaring, down the flumes and thru the gates to the fertile acres of the Cody country.

Still another advertisement tells me that a certain firm uses particular care in the selection, drying, milling and storing of the lumber it sells for use in the hot valleys of California. And I see homes of beauty and endurance spring up thru-out the state.

Lumber yard advertising has gone thru several stages. You remember the old "cards" that ran something like this: "We carry a complete stock of lumber, lath, shingles, cement, plaster, windows and doors." Also another one: "Come in and see us, we sell lumber and building materials." Well I should hope that you do carry a complete stock and that you do sell from that stock; if you don't you will not be in business very long. That wasn't advertising; it was, primarily, a black faced statement of uninteresting cold facts, and mainly a donation to keep the editor in town.

One excuse for this type of advertising was, that, "my business-the lumber business-is different," and "that's all the advertising necessary." That was the BUNK Why is it any different? We carry an article or articles, according to whether it is just lumber or lumber and all the trimmin's,.that a large percentage of the buying public rvant and buy. All business is fundamentally the same, every sale has four elements, and the object of every business is the same-net profit. And from another angle; people are not interested in the fact that you carry a stock of boards, for at least two reasons, that is-because they naturally suppose that you do, or you would not be in business, and also if they want a board or a two-by-four, they will either go.to the place where'they have been trading or they will go to the first yard they come to. But they ARE interested in the visions that you can create for them of what those boards and two-by-fours will build for them.

There was a time when the dealers advertising dealt in the mottoes: "Be it ever so humble, there is no place like home," "Home, Sweet llome," and such truths. Now, it may have been very appropriate, then, to use them as ads, but it seems to me that it would have been better to have the ads inform the prospective builders of the blessings of being able to teach their children those legends in their

own home. At any rate that line of advertising has been used so much that it is overdone and has lost any effectiveness that it ever had.

Retail yard advertising has come to be informative; to educate; an endeavor to create the desire for better homes, better buildings; and to speak the language of the consumer. Make your ads informative, let them tell the story of your plant, your equipment, your organization, and your ability to deliver satisfactory materials and of the materials themselves. BUT DON'T BRAG. If you do, even slightly, your copy might meet the eye of a modern young child with the result that: "Hot cookie, say Dad, this guy sure thinks he's the soup's potatoes." And as father don't like to deal with a superior being, he goes to the other lumber yard for his materials.

Inform your public as to what your materials will build, -a home, a garage, a barn, a pergola. of anything that they will build; but do not say that you have two-by-fours, they are number one common and sell for thirty dollars a thousand feet. If you want to talk about your two-byfours, or about any other item in your yard, then make a story out of it; make it informative and interesting; tell something of the romance of lumbering, the history of lumbering, the care you use in buying, or in caring for your stock in the yard; there are a number of stories that could be told. For instance: There is a world of pathos, of tragedy, in a little, common lath-don't you remember the old folks back home, the old home place, the old woodshed out back of the house, and father's knee----oH !ouCH ! Or was it a shingle?

In advertising to educate your customers you must be very, very careful. With especial emphasis on the "very" and particular emphasis on the "careful." Are you on such a high and noble plane that you must first look down on youi customers, and then elevate them to your level be-

fore you can associate with them? Your customers may be beneath you socially, mentally, morally, but they certainly don't like to b-e shown that they are; told that they are, or have it inferred that they are. So, don't let that sort of "education" enter into your ads, and don't fool yourself into thinking that they don't KNOW this kind of advertising. Advertise a particular thing and go after that class of business with all of your pep, but if it COULD BE true that farmers need bath rooms and bath tubs more than any other class of people, don't let your advertising insinuatingly, or by inference, announce to the world that you are selling bathrooms to farmers because they are a dirty class of people. i

Your prospect reads your ads to find out what you have, what it will do, and what you will do for him. He prob-

(Continued on Page 68.)

DIMMICK LUMBER COMPANY

PACIFIC COAST LUMBER

C.A,R end CARGO

BcDrcr.LtrtlvG. Port Ortotd Wllto Ocahr IyG.tGrr Whltc Ocalrr Oo. DouStr. 11lr-tD1'1cFE doct Irr.L''clal, OrG3ol n. n-.folrrbr- f,ifrf;1,! Oo. Bcd Ccdir !Llr8L. Oocrlllc, orctio! PolG. .Dd Plllr8

Fifc Bldg. SAN FRANCISCO Tel. Douglar E925 Van Nuyr Bldg. LOS ANGELES Tel. TRinity 7591

LO$AilGEU

Tlzep7tnnsUarztUatDusiness

J. O. MEANS

WFIOLESALE LUMBER

I@I C TTRAL ET'ILE'ING LOA AIICE-EI3, CALIFORNTA

J. H. BAXTER & CO.

WHOITSAIT LI,'MBER

Pob"*il,rr--Grrorotod Mrtrriel Catrrl Bldt. lninity Gl32

MARK W. LILLARD, INC.

WHOLEIIALE SASH-DOORLPANEIS

Southora Gdlforntrr lx.trlbutor

Nlcolel Door Mf3. Co., Portlud, Orcaon Wbltnor Jrc|rro Co., Albuqucrquo, N. M. 3ol Strnford Avc. - Lo An3clcr, Gd. THornwrll ti2{4

ROLLINS A. BRO\MN

SUPERIOR BRAND ..AMERIC.A,'S FINEST'' OAK

FLOORING

Herdwod Lumbcr

6lX6 Crrlor Avc. GRenitc 3612

FnlE!f001

A- L H(X)VER.706 Strndrrd Oil Bldg. PHONES VArdlh t5!E TUcL.r

Talks on Hemlock

H. C. Clark, Los Angeles manager for the Booth-Kelly Lumber Company, of Eug/ene, an old experienced. lumberman and one who is ginerally given credit for knowing whereof he speaks, was discussing the use of Hemlock in the California market the other day.

It seems that is a It or f,nls on this wood, not as well known probably as Fir, some of Mr. Clark's remarks were highly interesting. quote some of them below:

ft seems that there is a variance of opinion in this state and

"There used to be a strong prejudice against hemlock boards, due to the fact that most of this stock was shipped in by water and was, therefore, green and very heavy. It was unsatisfactory, expensive to handle, and went to pieces badly in seasoning.

"shrewd lumbermen have found that hemlock, cut from big trees and thoroughly seasoned at the mill, is excellent stock. It is the best knotted of the soft woods, there being fewer knots and all small and tight. Any possible degrading is done at the time of shipment and the stock is received thoroughly seasoned, is handled at a minimum expense and may be piled solid. One Sacramento dealer who sells much shiplap will handle nothing but hemlock.

"For years The Booth-Kelly Lumber Company of Eugene, Oregon, with sales offices in San Francisco and Los Angeles, has had a large trade in hemlock boards in the Middle West and recently have been making shipments into Southern California and Arizona where they are gaining great favor. The number two is used by box factories."

TELLS OF ATLANTIC COAST DEMAND FOR FIR

Tacoma. Wash.. Oct. 15.-The Atlantic coast has absorbed a huge quantity of lumber this year, yellow pine has not been able to supply all the demand and prices have risen, notwithstanding the fact that the Pacific Northwest has not felt the rise, according to information given the Tacoma Lumbermen's Club, Wednesday, by Edgar A. Hirsch, head of the Hirsch Lumber company of New York, prominent wholesalers of the East.

"More and more demand for lumber will iall back on the Northwest as the years pass," said Mr. Hirsch, who is out to size up the situation in the fir belt.

TNNOVATTON IN JOURNALISM

The October issue of the "British Columbia Lumberman," a noted lumber publication coming from Vancouver, B. C., and serving the entire Canadian lumber industry, contains a startling innovation in lumber trade journalism. one that well meiits favorable comment from contemporary journals. It is a pleasure for this publication to acknowledge, publicly, the wonderful piece of work.

On the opening of the new plant of the Victoria Lumber & Manufacturing Company, Chemainus, Vancouver Island, the British Columbia Lumber Lumberman featured the event by a special supplement in their October issue, running over eighty pages, showing dozens of views of the new plant, its officers and a large number of the workers, and telling in detail of the various features of the plant that go to make it one of the great manufacturing institutions of British Columbia.

It was truly a beautiful piece of- york.

SELLS INTEREST IN WILLOWBROOK YARD

Mr. Thos. Onick has disposed of his interest in the Willowbrook Limber Company, to his former partner Peter Nelson.

STEAMERS t'Avalon"

'Chrcmonttt ttSohnot'

'Hlrtwood" tWillape"

tSan

'Quineult"

ttPoint LornCt sPoint Arcnt" Dicgo"

WE SPECIALIZE

For 20 years we have stuck to one game"California Cargo."

Our experierrce has convinced us that the Hart-Wood System of having at all times a large stock of lumber on hand and in transit best serves the California Retailer.

Our reward has been the constant and steady growth of our business.

Hartrybod LunberCo.

Lor Angelca ll23 Pacific Mutual Bldg. MEtropolitan 2217

Sen Francirco Fife Bldg. Kea:tny 2X25

Portland Garco Bldg., Main 3561i

(Continued from Page 65.)

ably knows all about your competitors' stock and the good and bad qualities of that stock. What he rnrants to do now, is compare values and he alone is the judge. Tell him the good points about your stock, your business and your ability to deliver the goods; know the weak points of your competitors, that you may emphasize your o\vn strong points. But in advertising or in selling, DON'T KNOCK. It seems to me that it should not be necessary to make that statement, but there are a few knockers left; however, the most of them have failed and the rest are failing fast. Stress the 'strong points, the merits of your own merchandise and if that merchandise won't stand up on its own merits, then quit it and get a new line. If you don't, it will not be long until you will have a new salesman working for you, every county has one; he has a hotel all of his own, and they call this innkeeper the sheriff.

DESIRE. Webster tells us that as a houn this word means: "longing for," also: "gagerness to obtain." Retail yard advertising does not deal so much with tlie former as with the latter, for this reason: one of the first longings in the being of the child is the longing for a home of their own. One of the first games that a child plays is "playing houssl'-"1'11 be the father, you be the mother." Their parental abode is just as much theirs as it is th.eir parents, but they iwant a home of their own. They do.not yet have any idea what a home of their own is, but they are born with that desire. Therefore, it is not so necessary to create the desire for a home as it is to bring out that eagerness to obtain, until that eagerness predomin119s, so that it produces the effort and the money and the willingness to obtain.

It is in advertising of this kind in which imagination, visualization, play an important part. The longings of the child bring the day-dreams of the vouth. In young man

and womanhood those day dreams can be guided into the actual. By sane visualization the imagination of youth can be developed into a reliable business proposition or a wonder home in the golden west. If that were not true, I would not be paying tribute io Edison as I write this article, and neither would my street be cluttered up with Fords as I go to and from my office.

Here is a mighty clever parody, written by one of the Los Angeles Rotarians, and sung for the first time at one of their meetings. It was ofiered originally in a spirit of fun and is printed here in the same spirit. The author did not give it a title.

Tune: "Mandalay."

By the old Pagoda roadhouse, looking lazy at the sea, Thcrc's a Sennett girl a-sitting, and I hope she thinks of me, For the wind is in the oil wells, and the real estaters say: "Come you back, you Kansas tourist, come you back to old L. A. Come you back to old L. A., where the sun shines every day, And they'vc moved the city limits back to Clinton, Ioway. On the road to old L. A., where the wild mosquitoes play. When the dawn comes up you wonder if your heap will run all day.

Oh, her one-picce suit was yallcr, and her bathing cap was grccn, And her garb had not been christened, that was plainly to be Seen;

And I saw her fust a smoking of a tailorcd cigaroot, While a dashing young director didst prepare a scene to shoot.

Ship me somewhere west of Yuma, where the best is like the worst, Where it's close to Tia Juana, and a man can qucnch his thirst, For the wind is in the prune trees and the real estators say: "Come and see the subdivision that wc're putting on today."

Come you back to old L. A., where the custard-tossers play, Where she grows so fast they have to take thc census cvery day. On the road to old L. A., where the fliwers boil all day, And,they shed their hoods and fenders and their tops along the way.

FRANK WISE SUCCEEDS LAUGHLIN IN HOO HOO CLUB

Mr. Frank Wise, popular sales manager fo'r Patten & Davies, Los Angeles, has been appointed to succeed C. J. Laughlin on the Board of Directors of the Los Angeles Hoo Hoo Club.

As announced in the last issue, Mr. Laughlin has been transferred to San Francisco, necessitating his resignation from the Los Angeles Club.

LOS ANGELES HOO HOO CLUB

W. C. Wickersham, brother of W. B., president of the Los Angeles Hoo Hoo Club, was the speaker at the October 22 meeting. He is Purchasing Agent for a group of large industries in Southern California, and talked to the boys on "The Salesman as a Purchasing Agent Sees Him." His remarks were highly interesting, giving the angle of the buyer on just what he does and does not like in salesmen, and they contained some meaty facts. He touched on the lumber industry, advocating the grade marking of all products.

A Committee was appointed to take some action for the club on the Capital Stock Tax. Herman L. Rosenberg and Curtis Williams comprise this committee.

rUSUtl VanO SOI,O

The S. E. Tingley Lumber Company, in business for fifteen years at Tustin, has been sold to the Whitson Lumber Company of Santa Ana. The personnel of the employees will remain the same.

GEORGE GOOD HEAD OF ODD FELLOWS

At the Odd Fellows Convention, held at Eureka on October 15, George Good of Tracy was selected to head the organization during the next year, when he was elected Grand Patriarch. George Good is one of the popular retail lumbermen of Central California and is the manager of the Good Lumber Co. of Tracv.

CHAS. HOWARD ADDRESSES EAST BAY HOO-HOO CLUB

Chas. Howard, general manager of the Howard Terminals, Oakland, was the speaker of the day at the regular monthly meeting of the club, held at the Oakland Hotel, on Friday October 16. His subject was "Oakland's lWater- front." Mr. Howard gave an interesting talk on the iity's present water front facilities, the great progress that Oakland has made in its waterfront development, and the proposed necessary waterfront additions that would be made available by the passage of the Waterfront Bond Issue that will be voted on at the next city election. Tom Hogan gave an interesting talk on the first wharf and the early development of the Oakland ,Waterfront.

Frank Trower made a report on the proceedings of the Hoo-Hoo Annual at Spokane. Fred Roth, vicegerent snark of the Bay District, outlined the plans and arrangements made for the complimentary dinner to Capt. Robert Dollar and the pioneer lumbermen of the state and which will be followed by a Concatenation at the Fairmont Hotel on November 12.

President Chas. Lamb presided at the meeting.

LOOP IJUMBER & MILL COMPANY ORGANIZE

The Loop Lumber and Mill Company of Alameda, entirely distinct and separated from the Loop Lumber Company of San Francisco, wab recently reorganized to succeed the Waddel Lumber Company, located. in Broadway near the Estuary, Alameda. The company's operations include handling of all classes of lumber, doing general millwork and making a specialty of sash and doors. Officers of the Loop Lumber and Mill Company are: Wm. Chatham, presi- dent; Merrill Robinson, first vice-president and manag'er; Clement Fraser, second vice-president and A. F.' Bulotti, secretary-treasurer.

ISKILSAW

I A Portable Electric I L Circular Hand Sa*J

For Lumber Yards and Mills General Contractors

Here is a labor saving tool, fool-proof in construction, practical in its many uses and ofiering a long felt need to the lumber industry and general contractors. Does away with the old wasteful methods of hand trimming in the yard, or on the iob. It has pnoven a boon to the small yards and builders who use but one, and to the targe institutions who heartily endorse their use. SKII-SAW ia deaigned for ripping and croas cutting one and two-inch lumber, operates from ordinary light socket" Has a maximum cutting capacity of 2r/z inches. The front guide being adiustable pennits of cutting or grooving to any desired limitd depth. Light in weight, and easily handled, sold on positive guarantee, is NOT an experiment.

STOP THAT TI/ASTE

You haae a cutting problem. Our erpert adaice on what SKILSAW reill do for you is at your disposal. Comments and results obtained by users furnished on request.

Manufactured by MICHEL ELECTRIC HAND SAW CO.

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to BuY The Fellow Who Wants to Sell The Fellow Who Wants to Hire Rste:

per

inch The Fellow Who Wants to Be Hired

u/ANTED

Manager for retail lumber yard in Atizona. Must be first clais man. For particulars address Box A-71, care California Lumber Merchant.

WANT TO BUY YARD

Wanted to buy retail lurnber yard, 20 to $'10,000. Address Box A-66. care California Lumber Merchant.

WANTED-Thoroughly experienced lumber sal,esman. Write full qualifications and experience. Box A-80, care California Lumber Merchant.

A SOUTHWESTERN REPRESENTATIVE

The Louisiana yellow pine mill which I have served as sales manager for the past several yeilg has recently cut out and left the field; I am now'riithout a connection and want to get in touch with some high class operation who needs a high class representative in the Southwest.

In executive positions for fourteen years on the Retail Yard and nine years at the mill privileges me to feel that I know lumber from the stump to the consumer and I know the Southwesterq trade as well as anyone could kno\r it. If you are selling Texas, Louisiana and the Southwest, I can increase your volume of business.

If you contemplate entering that market, I will open an omce for you and introduce your Products in that territory. I would like to talk it over with you and' if you are interested, will be pleased to.have you address me: C. B. M., care Gulf Coast Lumberman, Second National Bank Building, Flouston, Texas.

sTATEMENT OF TIIE OWNERSHIP. MANAGEMENT, CIRCULATION, ETC., REOI,IIRED BY THE'ACT OF CONGRESSi OF of rhc californ" ""-ot'uftYitfli i'"L'it"n.u semi-monthly at Los Angeles, California, for October l, 1925.

State of Ca_liforgia I "". Countv of Ias Ancelcs. I Beiore mc, a Notary Fublic ia and for the 9tatc and county rforc' said, peraonally apppared Phil-B, Ilart, wh.o, havi9g lqen dgly qworn accordins to lbw.- dcooscs and says tLat h6 is thi Managing Editor of the California Lumber Merchant, and that the following is, to th€ best of his knowledce and belief, a truc statement of the ownership, management (and if-a daily papcr, the circulation), etc., of thc aforcl said oublication {or the date shown in tbe sbove caption, tcquircd bv thle Act of Autrust U. L912. embodied in section 4ll. Postal Isws a;d Rerulations. oiiated 6n thi revcrrc of thir form. to wit: t. fhat the iimcg and addrerces of tbc publiohcr, cditor. maneging editor. and business managers arc: Publisher, J. C. Dionne, 318 Central Bldq.. Los Anceles: Editoi. T. C. Dionnc. 318 Central Bldg., Los Ansele-si Managing Editor, P1'il-8. Hart, 318 Central Bldg., Lbs Angeles; Business Manacers. None.

2. That thJ ofner is: (If owned by a corporation, its namc and address must be stated and also immcdiately thereunder tbe names and addresses of stockholders owning or holding one per c€nt or more of total amount of stock. If not owned by a corporation, the names and addresscs of thc individual ownerg must bc given. If o*'ned by a 6rm, company, or other unincorporated c6ccrn, its name and address, as well as those of each indifidual member, must be given.) J. C. Dionne, 318 Central Blda., Ils Angcles.

3. That the knowu bondholdcrs, mortgegeca, ald othcr lccuritJr holders owning or holding I Dcr ccnt or more of total amount of bonds. mortgages, or other securities are: (If there are none, so state.) None.

4. l'hat thc two paragraphs ncxt abovc, giving the lamca of thc owners, stockholders, and sccurity holders, if any, contain Dot oaly thc list of atockholders'and security holdcrs as they appear upon the books of the company but also, in cascs *-herc thc stockholdcr or security holdcr appears upon the books of the company ss trulte. or in any othcr fiduciary rclation, the name of thc person or corpora- tion for whom such trustce iE acting, is given; also that the reid two oaraqraohs contail statements embracinc affiant's full knowlcdsc end beliel ai to the circumstanccs and coadifions under which stockEoldcrr and aecurity holdcrs wbo do trot appear upon thc books of the company aE trustces, hold stock and securitics in a capacity other than that of a bona fide ownerl and this affiant has no reason to believe that any other person, association, or corporation has any intcrcst direct or indirect in thc said stock, bmds, or oth€r securities than as so statcd by him,

5. That the avcrage number of copies of cach issue of thic publi. cation sold or distributed, through the mails or othcrwirc, to paid subscribers during the six monthJ prcceding tbc datc chown sbovl is (rbis irformation is required trftr Ld?l:rffRli:"ii?l: ;i,t*]

Sworn to and subscribed be{ore me this 21st dav of Seot.. 1925. ISEAL] EVELYN CAVENDER.

(My commission expircs 3-31, 1928)

INDUSTRIAL PROPERTIES

It is significant that only a little more than ,eight months have passed since the opening of the new Creo-Dipt factory and branch office on the Pacific Coast; for ,there is no doubt that Creo-Dipt, today, ie definitely established here. rWe believe you'll agree when you consider that the followiirg representative Lumber Merchants are stocking Creo-Dipt

FILL:INs troR FAtL

When the frost is on the pumpkif.r, And the fodder's in the shock, There's a heap o' folks . ' ' '' Athinkin' about buildin'.

The indoor days is comin'

An' the bees have quit their hummin'

An' the feelin' in the autumn air is chillin'.

That's the time to Fix the house up, : Make it cheerfuller inside, So the grownups and. the children Will be h.ppy.

You can sell.'em built-in things Stuff that cozy profit brings If only you'll get out and Make it snappy.

P. S.-Pratt and Warner in L. A. Will gladly ship the stuff today.